Super apps are the next frontier for adtech in Southeast Asia

Posted by Joanne Joynson-Hewlett on Apr 25, 2019 1:10:52 PM

 

Topics: Industry News & Trends

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Audience Networks Are The Future Of Advertising

Posted by Nuno Jonet on Apr 24, 2019 8:12:04 AM

Technology has gone mobile, and advertising is coming with it. With mobile marketing expected to be 86 percent of digital ad spend by 2022, a growing method of advertising is filling the need to ensure ads reach the right customers at the right time and place. Enter the rise of the Audience Network, a new era of adtech that allows social media marketers to expand their targeting and buy ads that reach users across a wide range of whitelisted apps.

Topics: Industry News & Trends

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Video Ad Placement 101

Posted by Mei-E Loh on Apr 17, 2019 12:26:43 PM

The rise of video ad spend
By 2020, video ads are set to outstrip all traditional media. Mobile Video Ad Spending alone is forecasted to nearly double from around $13B in 2018 to over $24B in 2022.

Topics: Industry News & Trends Tips & How to

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Asia, the Present and Future of Mobile Advertising

Posted by Joanne Joynson-Hewlett on Apr 4, 2019 5:01:17 PM

 

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. The explosion of mobile video access and usage across the Asia Pacific market has Asian marketers and brands catching up rapidly to their European and North American neighbours, both in spend and technological development. As GDPR and increased regulations affect digital advertising policies and budgets in the Western markets, e-commerce’s Asia takeover will only continue in the world’s fastest-growing internet region.

Topics: Industry News & Trends

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