3 Steps to optimizing your digital programmatic campaigns

Posted by Hannah Jeon on Jun 12, 2018 11:09:07 AM

Programmatic advertising allows you to automatically target users who are likely to be interested in your products or services. Modern digital advertising allows you to target by location, gender and a whole host of other demographic information. Given that so much goes into a programmatic campaign, it is important to optimize the key aspects to maximize your ROI. Here are 3 steps to optimizing your digital programmatic campaigns.

Topics: Tips & How to

Continue Reading

June 2018: FIFA World Cup and big opportunities for mobile programmatic advertisers

Posted by Hannah Jeon on May 28, 2018 3:44:08 PM

The FIFA World Cup 2018 begins in June, and it's an exciting time for mobile programmatic advertisers and mobile-driven brands.


Unofficially the world's largest sporting event, the FIFA World Cup offers an outstanding opportunity to businesses ranging from broadband services to beverage brands.

 

Here's what you need to know about mobile programmatic advertising opportunities during this major affair.

Topics: Industry News & Trends

Continue Reading

Dear publishers: Advertisers need your help to stay effective in a GDPR'd Europe

Posted by Eric Tucker on May 25, 2018 11:12:54 AM

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers.

Topics: Industry News & Trends

Continue Reading

15 digital marketing terms every marketer should know

Posted by Hannah Jeon on May 22, 2018 3:45:47 PM

Digital marketing is changing at the speed of the light. Same goes for its acronyms, buzzwords, even jargons if you may, that keep popping up endlessly. Staying up-to-date is almost close to impossible. But worry not – if you know these fundamental Programmatic terms, you’ll be just fine and keeping up would be a walk in the park. Check these out!

Topics: Other

Continue Reading