Hit the sweet spot with holiday shoppers in mobile

Posted by Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?

 

Topics: Industry News & Trends

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What is App-Ads.txt?

Posted by Hannah Jeon on Dec 10, 2018 10:01:00 AM

If your company uses digital and mobile programmatic advertising technology or service, there's a chance you may have heard of Ads.txt. But, just what is it, and why should it matter for your business?

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Programmatic 101: Private MarketPlace (PMP)

Posted by Hannah Jeon on Nov 30, 2018 11:21:13 AM

Advertisers continuously seek ways to get more return on ad spending (ROAS). This includes making sure that ads appear across premium sites with the right audience and therefore increase engagement and conversion. The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising.

Topics: Industry News & Trends

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Measuring mobile web campaigns

Posted by Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

 

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”

Topics: Tips & How to

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