Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it.
There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.
According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.
Topics: Company NewsContinue Reading