Video: What ad users prefer (VPAID vs. VAST)

Posted by Hannah Jeon on Sep 12, 2017 3:08:46 AM

Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.


Topics: Industry News & Trends Tips & How to

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Why 2017 is the year of Video Advertising

Posted by Hannah Jeon on Sep 4, 2017 6:33:07 PM


A 2017 report on digital video ad spending by IAB states that advertisers plan to spend over $9 million on digital video advertising this year. That is a jump of more than 38 percent over last year. The expected jump coincides with a majority of advertisers' (61 percent) plans to increase their spending on digital video advertising in 2017. As such, the upward trend of digital ad spend on video advertising should come as no surprise.


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Infographic: Native advertising and why it matters

Posted by Hannah Jeon on Aug 2, 2017 3:30:21 PM

Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.


Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.


Topics: Industry News & Trends

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A Quick Start Guide: Building Lookalike Audiences

Posted by Guo Zheng Ang on Jul 14, 2017 12:20:18 PM


REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.


Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.


Topics: Tips & How to Product Features

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