AppGraph Peek: Best Your Competitors

Posted by Eric Tucker on Feb 19, 2019 2:45:55 PM


Topics: Tips & How to Product Features

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APAC Ad Spend Shows Evergreen Tendencies; Drops 33% Less in January than World

Posted by Eric Tucker on Feb 8, 2019 11:53:15 AM


Topics: Industry News & Trends

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Programmatic 101: Deep-dive into mobile ad fraud

Posted by Shahanas Babu on Jan 25, 2019 10:04:00 AM

Almost $6.5 Billion – that’s the loss faced by the multi-billion dollar digital advertising industry as per the report by ANA (Association of National Advertisers) last year.

Topics: Industry News & Trends Other

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Go smart retargeting and build campaigns based on audience actions

Posted by Hannah Jeon on Jan 7, 2019 6:24:50 PM

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers especially eCommerce retailers as shopping cart abandonment rates can go as high as 74.2%.

Topics: Product Features

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