Harness the power of 1st-party data integration: the key to higher advertising returns

Posted by Hannah Jeon on Apr 18, 2017 11:25:03 AM

 

Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it. 

 

There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.

 

According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.


Topics: Company News

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Pocketmath’s integration of Neustar AdAdvisor Audiences®

Posted by Hannah Jeon on Mar 21, 2017 11:22:41 AM

Successful marketing starts with the customer – are you targeting and reaching the right customer with your advertising? In today’s mobile marketplace, using the best data is the key to knowing, finding, and serving the right audience.

 

Pocketmath, a self-serve mobile advertising platform for marketers, is pleased to announce the integration of Neustar AdAdvisor Audiences®, a part of Neustar PlatformOne™, an award-winning identity data management platform (IDMP). Neustar AdAdvisor Audiences became available on the Pocketmath platform on March 1, 2017.

Topics: Company News

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How to make “eggcellent” Easter strategies

Posted by Hannah Jeon on Mar 21, 2017 10:50:24 AM

 

Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

Topics: Industry News & Trends Tips & How to

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Hyperlocal: Cut through the clutter

Posted by Nuno Jonet on Feb 27, 2017 10:48:20 AM

If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past.. 

 

After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!


Topics: Industry News & Trends Other

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