Rules made easy

Posted by Hannah Jeon on May 25, 2017 11:03:40 AM

Programmatic buying offers great benefits, as we all know. So just imagine the power of programming the programmatic buying platform.

 

A major issue with any advertising campaign is the multitude of strategies you might have to run. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. As campaigns get more sophisticated, it’s challenging to manage all the knobs and levers with just the user interface.

 

More and more advertisers are buying digital ads without speaking to a single human at a media company, and the same might be said for print and TV ads. Programmatic buying makes ad transactions more efficient as long as the right data is applied. The concept is the closest thing to a holy grail for digital media buyers.


Topics: Tips & How to Product Features

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Harness the power of 1st-party data integration: the key to higher advertising returns

Posted by Hannah Jeon on Apr 18, 2017 11:25:03 AM

 

Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it. 

 

There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.

 

According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.


Topics: Company News

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Pocketmath’s integration of Neustar AdAdvisor Audiences®

Posted by Hannah Jeon on Mar 21, 2017 11:22:41 AM

Successful marketing starts with the customer – are you targeting and reaching the right customer with your advertising? In today’s mobile marketplace, using the best data is the key to knowing, finding, and serving the right audience.

 

Pocketmath, a self-serve mobile advertising platform for marketers, is pleased to announce the integration of Neustar AdAdvisor Audiences®, a part of Neustar PlatformOne™, an award-winning identity data management platform (IDMP). Neustar AdAdvisor Audiences became available on the Pocketmath platform on March 1, 2017.

Topics: Company News

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How to make “eggcellent” Easter strategies

Posted by Hannah Jeon on Mar 21, 2017 10:50:24 AM

 

Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

Topics: Industry News & Trends Tips & How to

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