Retargeting 101: The Basics and Beyond (Part 2)

Posted by Hannah Jeon on Jul 19, 2018 2:56:48 PM

Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.

Topics: Tips & How to Product Features

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Retargeting 101: The Basics and Beyond (Part 1)

Posted by Hannah Jeon on Jul 19, 2018 1:42:32 PM

Ever wondered how you can close ‘sales’ or make a conversion that your campaign missed? Retargeting could be your answer. One of Marketing’s finest tools of the trade, so to speak, retargeting can be powerful and effective – if you know how to make skilful use of it.

Topics: Tips & How to Product Features

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How-to: Optimize and automate campaigns with Rules

Posted by Rhea Chandra on Jul 13, 2018 4:52:50 PM

Time and Money – a campaign manager’s two most valuable resources. To save you each of these, Pocketmath PRO launched the ‘Rules’ functionality so you can automate and optimize your campaigns in real time. But hold on, what is a ‘Rule’?

Topics: Tips & How to Product Features

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How-to: Utilize Insights to achieve effective campaign performance management

Posted by Rhea Chandra on Jul 12, 2018 12:19:38 PM

We’ve all been there before. We tweak, tweak and tweak our strategies – all in the name of achieving the best results and effective campaign management. Yes, it’s a daunting challenge without the right tools to aid you through the process. Fortunately, Pocketmath PRO helps digital marketers like you unlock your campaign data’s full potential by letting you track campaign performance and unveil optimization areas using its Insights module.

Topics: Tips & How to Product Features

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