How brands can win with mobile in-app

Posted by Hannah Jeon on Nov 2, 2017 11:40:15 AM

This guest blog article has been written in collaboration with Chelsea Murray, Programmatic Partnerships Manager at InMobi. InMobi provides a global mobile advertising and discovery platform.

 

As mobile apps continue to grow in popularity and consumer in-app time increases – brands would do well to take advantage of this unique opportunity. After all, there has never been a time in marketing history where information on consumer profiles has achieved such an elevated level of accuracy and sophistication. That said, your advertising has the opportunity to become more effective than ever before.

Topics: Industry News & Trends

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Siftery Interview— Deliver video, banner and native ads to your target audience at the right time and place

Posted by Hannah Jeon on Oct 26, 2017 5:41:45 PM

Pocketmath aggregates all mobile real-time bidding (RTB) inventory into one self-serve platform. With RTB, Pocketmath is able to bid on individual impressions on apps and mobile web, within 100 milliseconds, dynamically pricing each impression to optimize your ad spend. Pocketmath helps you advertise across thousands of the hottest mobile apps, games, and popular mobile websites to millions of smartphone and tablet users: all in real-time.

Siftery's Kevin William David,  interviewed Hannah Sooyeon Jeon, Product Marketing Manager at Pocketmath to know more.

 

Topics: Other

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Pocketmath advances with InMobi mobile inventory integration

Posted by Hannah Jeon on Oct 24, 2017 2:58:44 PM

Pocketmath, the mobile DSP industry leader, today announced its integration with InMobi, a global mobile advertising and discovery platform. This strategic partnership will expand Pocketmath’s mobile app inventory offering across News and Sports, Social, Entertainment and Music, and Utilities and Gaming ad categories.

Topics: Company News

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Understanding the mobile gaming audience

Posted by Chartboost on Oct 9, 2017 10:25:00 AM

This is a guest post written by our partner Chartboost. Chartboost is the leading games-only technology platform that helps developers reach more users and make more money. 

 

Mobile gaming is no longer a niche industry, it’s truly mainstream entertainment. In the U.S. alone, over half the population is now gaming on-the-go with no signs of slowing. The reach of mobile games in the US are growing at an exponential rate with 69 percent of mobile phone owners playing at least once a month. As games continue to dominate the app store, mobile gamers are taking on traditional channels and reaching a bigger daily audience than prime time viewers on ABC, CBS and NBC.
 

 

Topics: Industry News & Trends

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