Update : Creative Policy

Posted by Pocketmath on Mar 27, 2015 8:00:00 AM

Topics: Other

We’ve always been strong advocates of making advertising accessible for everyone and in that spirit, have allowed, in addition to standard banners, the use of unrestricted Javascript (JS) tags when serving your creatives.

However, repeat violations of our creative policy due to the use of these tags have been on the rise, straining our relations with the exchanges and impacting our service to you. We’ve always tried to manage this situation with minimal impact to you but recent, repeat violations have left us no choice but to take urgent action to manage this risk.

As of today, we have removed the option of using unrestricted JS tags when uploading creatives for some of our clients.

Our unreserved apologies.

Most of you have probably never violated our creative policy but unfortunately, some of your peers may not have been as heedful. We’re sorry that their actions are costing you but we need to do this so that your access to our tens of billions of the impressions is not compromised.

Creatives which do not use JS tags are not affected and will continue to run as usual.

If you feel that you have been wrongly affected, please reach out to us now at support@pocketmath.com. We’re always happy to have a chat.

As always, your understanding is truly appreciated.

 

Update: We have a new feature that lets standard banners track clicks and impressions without JS.

 

Are you new to Pocketmath? Contact us to learn more about our programmatic capabilities.

 

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