How do Heatmaps work

Posted by Pocketmath on Apr 1, 2015 5:26:08 PM

Topics: Product Features

Wouldn't it be great if you could tell at which time of the week your orders were on fire? We thought so too!

Today, we're really pleased to introduce Weekly Heatmaps as part of your analytics. With this tool, you can tell with a glance, which time of the week your orders are hitting the most impressions, clicks or conversions.

You can access this feature from the Dashboard. Click on the "weekly heatmap" button to switch views between hourly and weekly



In the Weekly heatmap view, you can see at a glance when you are obtaining the most impressions. Here, we can see that things are "heating up*" from Tuesday after 6pm and that prime time is on Wednesdays between 2 to 6 am, whereas there's a huge lull over the weekend and on Monday.

The timezone would be reflected according to your settings.

*Sorry, we couldn't resist the pun
landing heatmap page


By default, the Weekly heatmap shows impressions but you can toggle between impressions, clicks and conversions. Here, we can see that while impressions were hot on Wednesday between 2 to 6 am, clicks were the most between 4 to 6 am.


options for heatmap


By default, the date range is set to one week but if you select a longer date range, the data shown in the Weekly heatmap would be cumulative


We're really pleased to let you know that the Weekly heatmaps tool is just the start of a whole bunch of optimisation features we're planning for you!


Like publicity, there's no such thing as bad feedback*. We'd love to hear from you on what you think so we can continually improve your experience with us. 




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