November is drawing to a close, and that means Thanksgiving is here! As you tuck into your Thanksgiving feast and count your blessings, we have updated our platform to continue increasing your return on campaigns - our way of saying thanks to you!
Looking for just the right people?
We know how important audience segmentation is for your campaigns and we are pleased to announce our partnership with Lotame!
Lotame, an independent data management platform, buys demographic data from various apps and then aggregates this data into audience segments. These segments contain mobile device IDs that can be used for targeting when you set up your campaigns.
You can find this feature on the platform under Audience List in the menu.
Click on the "New Audience List" and select Lotame to see the full list of targeting options.
Empowering automation with our API!
Control, speed, and flexibility are becoming the most important aspects of operating a campaign and there is no denying that automation brings all of those to life.
Our easy to use API lets you experience that automation by putting you in full control. With its help, you can implement customized algorithms on top of our technology to extract the greatest returns.
To provide greater value in campaign automation, we have updated our system and made it more flexible by introducing new API queries.
Some of these new additions include:
- Choosing the app category codes on which you can bid
- Monitoring eCPM at order level
- Adding of API endpoints for postal code lists
Worried your Budget's running low for a critical campaign?
When you run multiple, large-scale campaigns, your budget can deplete quickly. With our new notification feature, we'll send an email alert to your preferred email address when your funds are not enough to cover your campaign budgets.
More private marketplaces available!
Along with our existing partnership with Mopub, we are happy to announce our partnership with the Rubicon project for Private Marketplace Deals. With these partnerships, we can now provide you with a greater number of publishers, ensuring you have the best outreach for your campaigns.
Ready to explore? Log in now or contact us today!