According to the folks at eMarketer, retail holiday sales has been predicted to grow 5.6%, making it quite the jump since 2011! And with mobile advertising being a must have channel for retailers to reach consumers on the go (and, of course, get them into the stores), why not bet big on mobile ads this holiday season?
It's no secret that the savvy consumer does his homework before buying. Even if they are just shopping next door, they hop online— increasingly on their phones or tablets—to see what's available and what’s right for them. According to recent studies, these people—about 44% of consumers, would love for companies to help with their research by delivering deals and coupons to their phones and tablets.
Here are three ways to capture your customer's attention and make him walk through your door:
- Use digital ads to drive in-store results: IBM's 8th Annual Online Retail Holiday Readiness report shows that mobile traffic to retail websites reached 47.4% in March 2015, up from 28.7% in March 2013. In this same period, sales attributed to ads on phones and tablets nearly doubled for the same time period.Take advantage of this trend by putting together a great creative — don't forget to invest in the right ad size to get the best returns!
- Persuade using local promotions: The holiday season couldn't be more perfect to try out location-based mobile advertising! What better way to catch your customer as he dashes from store to store looking for the perfect gift — 78% of them will be on their phone anyway and when they are, 50% are browsing online and 45% of them are using discounts and coupons. Target effectively with a deal for the holidays and you're looking at greater foot traffic to your store!
- Leverage the power of video We are living in the age of mobile video: Analytics company, Shareablee shows that video sharing is up 255% in the first half of 2014. Almost half of those videos are viewed on a phone or a tablet so use the video format to educate and engage your customers.
After all, if you're a last minute shopper (like we are!), it's the best time of the year to bring value to your customer and yourself.
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