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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

2 min read

Introducing a New Bid Price Optimization Algorithm

By Nuno Jonet on Sep 18, 2019 8:16:35 AM

Just like how mobile marketers are consistently adjusting and re-adjusting their tactics, Pocketmath is taking steps to ensure our users get more bang for their digital advertising buck. And we are excited to announce a new bid pricing optimization algorithm for Pocketmath, which is already deployed on our platform. Data shows we have reduced our bidding amounts by 10 percent, and our users can now expect to get more impressions with the same ad spend.

3 min read

The Power of Understanding Your Competition

By Nuno Jonet on Jul 24, 2019 8:30:41 AM

To beat your competition, you first need to understand it. Today’s mobile marketing technology does that and goes one step further, giving advertisers unprecedented insights and access to their rivals’ audiences, if they know where to look. In the hypercompetitive world of digital advertising, your targeting methods and audiences can be the difference-makers in narrowly edging out the competition and achieving your conversion goals. In this relentlessly cluttered world, understanding your competition has never been more important.

3 min read

Retailers Can Dominate Prime Day With Lightning-Quick Campaign Results

By Joanne Joynson-Hewlett on Jul 15, 2019 5:14:43 PM

Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Prime Day might already be in the rearview mirror. But what if advertisers could see the results of their paid social media and display campaigns just two minutes after launch? By offering lightning-quick results on advertisers’ campaigns, Pocketmath lets advertisers analyze and adjust their campaigns in a matter of minutes and outpace their competitors on even the busiest of e-commerce days. 

3 min read

Mobile game developers squeeze edge over rivals with Pocketmath PRO AppGraph

By Nuno Jonet on Jul 10, 2019 5:34:26 PM

Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.

It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.

3 min read

Three Ways Adtech Can Make Companies Millions in New Revenue Streams

By Nuno Jonet on Jul 1, 2019 10:25:33 AM

With digital media ad spending expected to command half of the total global advertising spend as early as this year, adtech’s importance for any business has never been greater. But how can mobile-app businesses unlock previously untapped revenue streams? How can large companies make sure they don’t miss out on millions in potential revenue from leveraging the latest advertising technology?

2 min read

Native Videos : More Reach, More Engagement

By Hai Line Hua on Jun 6, 2019 8:00:00 AM

Native advertising is growing rapidly and according to IHS research, 63.2% of mobile display advertising will be Native in 2020, about $53 billion in total advertiser spend.

3 min read

Super apps are the next frontier for adtech in Southeast Asia

By Joanne Joynson-Hewlett on Apr 25, 2019 1:10:52 PM


3 min read

Audience Networks Are The Future Of Advertising

By Nuno Jonet on Apr 24, 2019 8:12:04 AM

Technology has gone mobile, and advertising is coming with it. With mobile marketing expected to be 86 percent of digital ad spend by 2022, a growing method of advertising is filling the need to ensure ads reach the right customers at the right time and place. Enter the rise of the Audience Network, a new era of adtech that allows social media marketers to expand their targeting and buy ads that reach users across a wide range of whitelisted apps.

3 min read

Video Ad Placement 101

By Mei-E Loh on Apr 17, 2019 12:26:43 PM

The rise of video ad spend

By 2020, video ads are set to outstrip all traditional media. Mobile Video Ad Spending alone is forecasted to nearly double from around $13B in 2018 to over $24B in 2022.

3 min read

Asia, the Present and Future of Mobile Advertising

By Joanne Joynson-Hewlett on Apr 4, 2019 5:01:17 PM

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. The explosion of mobile video access and usage across the Asia Pacific market has Asian marketers and brands catching up rapidly to their European and North American neighbours, both in spend and technological development. As GDPR and increased regulations affect digital advertising policies and budgets in the Western markets, e-commerce’s Asia takeover will only continue in the world’s fastest-growing internet region.

4 min read

Pocketmath PRO Tips and Tricks

By Jun Kai Tan on Mar 26, 2019 12:43:21 PM

3 min read

AppGraph Peek: Best Your Competitors

By Eric Tucker on Feb 19, 2019 2:45:55 PM


3 min read

APAC Ad Spend Shows Evergreen Tendencies; Drops 33% Less in January than World

By Eric Tucker on Feb 8, 2019 11:53:15 AM

4 min read

Programmatic 101: Deep-dive into mobile ad fraud

By Shahanas Babu on Jan 25, 2019 10:04:00 AM

Almost $6.5 Billion – that’s the loss faced by the multi-billion dollar digital advertising industry as per the report by ANA (Association of National Advertisers) last year.

2 min read

Go smart retargeting and build campaigns based on audience actions

By Hannah Jeon on Jan 7, 2019 6:24:50 PM

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers especially eCommerce retailers as shopping cart abandonment rates can go as high as 74.2%.

6 min read

It’s an Amazon Christmas. What’s next?

By Eric Tucker on Dec 20, 2018 5:44:39 PM

To succeed as a major retailer today, you need to effectively manage reviews, recommendations, catalogs and advertising. Supply and demand are continuous lines that must connect. Everything must work as one.

It’s an Amazon Christmas because they’ve nailed the whole picture. Moreover, Amazon has blazed a trail others can indeed follow.

4 min read

Hit the sweet spot with holiday shoppers in mobile

By Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?

3 min read

What is App-Ads.txt?

By Hannah Jeon on Dec 10, 2018 10:01:00 AM

If your company uses digital and mobile programmatic advertising technology or service, there's a chance you may have heard of Ads.txt. But, just what is it, and why should it matter for your business?

3 min read

Programmatic 101: Private MarketPlace (PMP)

By Hannah Jeon on Nov 30, 2018 11:21:13 AM

Advertisers continuously seek ways to get more return on ad spending (ROAS). This includes making sure that ads appear across premium sites with the right audience and therefore increase engagement and conversion. The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising.

4 min read

Measuring mobile web campaigns

By Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”
Topics: Tips & How to
8 min read

Spooky mobile programmatic advertising lessons from the Halloween characters

By Hannah Jeon on Oct 24, 2018 3:59:39 PM

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

2 min read

Pocketmath releases PRO API for seamless mobile ad buying

By Hannah Jeon on Oct 4, 2018 9:01:00 AM

We have officially released the Pocketmath PRO API today. 

As a self-serve advertising platform, a key focus is empowering advertisers to seamlessly harness our technology and programmatic advertising ability.

3 min read

Pocketmath PRO API Use Cases

By Hannah Jeon on Oct 4, 2018 9:00:00 AM

Here are a few use cases where using our API can make a positive difference in your campaign operations:

3 min read

AppGraph: Discover, target new mobile audiences including from rivals with PRO

By Hannah Jeon on Sep 25, 2018 7:45:38 AM

Pocketmath PRO lets advertisers use different targeting methods to reach mobile users who may be a competitor’s customers. It gets better with AppGraph, PRO’s audience discovery feature that offers the ability to discover new audiences including a competitor’s users. Now, advertisers have a more direct way to turn their rival’s users into their own and even more.

2 min read

The Audiences Module: A versatile way to capture new mobile audiences

By Hannah Jeon on Sep 25, 2018 7:44:15 AM

Every advertiser dreams of managing their audience seamlessly in one place — from profiling, creating segments, and grouping, to targeting, retargeting and suppressing. Ideally, this place can also optimize the media buying process towards specific target audiences and according to business objectives. 

Advertisers can do all of these with Pocketmath PRO.

2 min read

SuperbCrew Interview— The world’s fastest self-serve mobile advertising platform

By Nuno Jonet on Aug 30, 2018 10:35:46 AM

Nuno Jonet, VP of Product at Pocketmath, tells about Pocketmath's PRO the company's enhanced mobile demand-side platform. This interview was originally published on SuperbCrew.

Topics: Other
3 min read

Tracking Conversions: Your Key Success Metrics

By Guo Zheng Ang on Aug 22, 2018 10:01:00 AM

It feels awesome, isn’t it? Your mobile campaign is finally up and running. Your ads have started generating an impressive number of clicks. But wait! Are those clicks translating into actual revenue figures or clientele?

Without conversion tracking, you won't truly know.

Topics: Tips & How to
5 min read

Partner’s documentation on setting up Pocketmath’s conversion tracking postback URLs

By Guo Zheng Ang on Aug 15, 2018 10:06:00 AM

Pocketmath PRO is integrated with many of the biggest names in the mobile attribution space to enable advertisers to track and measure the success of their mobile in-app advertising campaigns, hassle-free. These include Adjust, Appsflyer, ApSalar, Kochava and HasOffers by Tune.

Topics: Tips & How to
3 min read

Measuring mobile campaigns with mobile attribution partners — Are you doing it right?

By Guo Zheng Ang on Aug 9, 2018 10:04:00 AM

Tracking and measuring your mobile in-app advertising campaigns’ performance is a must. It helps you determine if your advertisements are effective and getting desired conversion rates. In other words, if they are successful.

Topics: Tips & How to
3 min read

Access PRO Knowledge Base: Programmatic made more approachable

By Hannah Jeon on Jul 26, 2018 5:38:37 PM

For most people, Programmatic cannot be easily accessible. After all, its complexity can overwhelm even the best of us sometimes. It’s not uncommon for Digital Marketing Managers to become anxious about running a programmatic campaign particularly when they have incomplete or worse, zero knowledge of how it works. Those who work with a media agency may find it easier though if they are veterans, but for “Programmatic newbies” who are compelled to do it ourselves, the pressure is on!

Topics: Company News
3 min read

Retargeting 101: The Basics and Beyond (Part 2)

By Hannah Jeon on Jul 19, 2018 2:56:48 PM

Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.

4 min read

Retargeting 101: The Basics and Beyond (Part 1)

By Hannah Jeon on Jul 19, 2018 1:42:32 PM

Ever wondered how you can close ‘sales’ or make a conversion that your campaign missed? Retargeting could be your answer. One of Marketing’s finest tools of the trade, so to speak, retargeting can be powerful and effective – if you know how to make skilful use of it.

3 min read

How-to: Optimize and automate campaigns with Rules

By Rhea Chandra on Jul 13, 2018 4:52:50 PM

Time and Money – a campaign manager’s two most valuable resources. To save you each of these, Pocketmath PRO launched the ‘Rules’ functionality so you can automate and optimize your campaigns in real time. But hold on, what is a ‘Rule’?

3 min read

How-to: Utilize Insights to achieve effective campaign performance management

By Rhea Chandra on Jul 12, 2018 12:19:38 PM

We’ve all been there before. We tweak, tweak and tweak our strategies – all in the name of achieving the best results and effective campaign management. Yes, it’s a daunting challenge without the right tools to aid you through the process. Fortunately, Pocketmath PRO helps digital marketers like you unlock your campaign data’s full potential by letting you track campaign performance and unveil optimization areas using its Insights module.

4 min read

A world of possibilities with Geo-Targeting

By Hai Line Hua on Jul 9, 2018 4:29:44 PM

The ever-increasing time that people spend on mobile devices consequently increases the insights that we can utilize to serve more relevant messages to them. It has also allowed Pocketmath to design and deliver up to nine targeting options, one of which is Geo/Location/Hyperlocal targeting which enable us to find out more about your target audience’s geographical location.

3 min read

Hit the right target with these 9 mobile targeting options

By Hai Line Hua on Jul 4, 2018 4:14:11 PM

Your programmatic advertising journey begins with creating a set of criteria that define your chosen target customer segment, according to your campaign strategy, based on a strong understanding of your audience and their online behavior.

2 min read

How-to: Organize multiple campaigns with Pocketmath's PRO Advertiser page

By Hannah Jeon on Jul 2, 2018 6:28:32 PM

Once you log into the Pocketmath PRO mobile advertising platform, the default ‘Advertiser’ page appears where you can view all your advertisers and their overall summary stats. The Advertiser page makes it easy and simple to manage and organize multiple mobile advertising campaigns according to your client account or advertiser.

Topics: Tips & How to
2 min read

How Pocketmath PRO works

By Hannah Jeon on Jun 27, 2018 4:41:16 PM

Pocketmath PRO is a self-serve mobile DSP that delivers valuable advertising experiences to all levels of in-house marketers, programmatic media professionals, and mobile-driven businesses. In collaboration with leading industry partners, we offer quality mobile inventory (extensive or custom-curated), essential targeting methods, insight-driven optimization and automation, and KPI-driven insights and reporting.

Topics: Tips & How to
2 min read

Pocketmath's next big step: Going PRO

By Eric Tucker on Jun 25, 2018 8:44:48 PM

Marketers have been talking about the level of complexity of Programmatic, multiple tasks management, manual "campaign automation", non-real time data, lack of insights, transparency, and performance. Eric Tucker our co-founder talks about  Pocketmath's new product launch — Pocketmath PRO — to address the challenges that programmatic marketers face today.

This week Pocketmath announces -- to the wider world -- Pocketmath PRO, a new offering we're very proud of. Our team has worked hard since identifying the need for PRO last year. The result is the best thing yet we’ve given to our customers.

Topics: Company News
4 min read

3 Steps to optimizing your digital programmatic campaigns

By Hannah Jeon on Jun 12, 2018 11:09:07 AM

Programmatic advertising allows you to automatically target users who are likely to be interested in your products or services. Modern digital advertising allows you to target by location, gender and a whole host of other demographic information. Given that so much goes into a programmatic campaign, it is important to optimize the key aspects to maximize your ROI. Here are 3 steps to optimizing your digital programmatic campaigns.

Topics: Tips & How to
4 min read

June 2018: FIFA World Cup and big opportunities for mobile programmatic advertisers

By Hannah Jeon on May 28, 2018 3:44:08 PM

The FIFA World Cup 2018 begins in June, and it's an exciting time for mobile programmatic advertisers and mobile-driven brands.

Unofficially the world's largest sporting event, the FIFA World Cup offers an outstanding opportunity to businesses ranging from broadband services to beverage brands.

Here's what you need to know about mobile programmatic advertising opportunities during this major affair.

3 min read

Dear publishers: Advertisers need your help to stay effective in a GDPR'd Europe

By Eric Tucker on May 25, 2018 11:12:54 AM

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers.

8 min read

15 digital marketing terms every marketer should know

By Hannah Jeon on May 22, 2018 3:45:47 PM

Digital marketing is changing at the speed of the light. Same goes for its acronyms, buzzwords, even jargons if you may, that keep popping up endlessly. Staying up-to-date is almost close to impossible. But worry not – if you know these fundamental Programmatic terms, you’ll be just fine and keeping up would be a walk in the park. Check these out!

Topics: Other
3 min read

More for less: Maximizing your mobile advertising campaign potential

By Nuno Jonet on Apr 19, 2018 3:35:34 PM

Something amazing is happening to your mobile advertising campaign numbers. And we couldn’t be more pleased to announce this awesome news!

If you’ve been running campaigns with Pocketmath in March and April, you may discover that your campaigns gained more impressions than average, and of course more clicks, too.

Topics: Company News
4 min read

Mobile attribution and conversion tracking 101

By Hannah Jeon on Mar 22, 2018 5:16:54 PM

Measuring the success of any marketing campaign can be a tough and complex undertaking. Programmatic marketing campaigns are no different. Measurable conversion goals should be strategically defined to determine which metrics point to success. 

Topics: Tips & How to
4 min read

What is mobile advertising and why in-app advertising

By Hannah Jeon on Feb 23, 2018 6:05:52 PM

Mobile is no longer the future. It is the now. Internet users in the U.S. alone are spending more time on mobile devices than ever before. When people are flocking to someplace, advertisers can't be far behind. By next year, mobile ad spend is expected to be 70 percent of the total ad spend on the internet. However, if you are simply copy-pasting your advertising strategy from desktops to mobile devices, you are doing it wrong.

4 min read

What makes a good mobile ad?

By Hannah Jeon on Feb 12, 2018 4:55:35 PM

Even as advertisers rejoice over programmatic buying and automation playing a larger role in digital advertising, ad blocking is well-poised to play the role of spoilsport. As of 2016, 380 million mobile devices had some sort of ad blocking software, while the same figure for desktops and laptops stood at 236 million. Furthermore, while ad blocking is most prevalent in the Asia-Pacific region, the trend could see an upward swing in North America and Europe in the very near future.

Topics: Tips & How to
5 min read

Mobile advertising trends 2018

By Hannah Jeon on Jan 29, 2018 4:26:06 PM

Today’s world is “mobile”. According to a recent study, over 50% of the world’s population now uses a smartphone while almost two-thirds owns a mobile phone from which more than half of the world’s web traffic comes. With that scenario comes the rapid growth of mobile advertising which includes social, video, search and programmatic.

3 min read

Programmatic 101: All you need to know about a mobile DSP

By Hannah Jeon on Jan 29, 2018 1:41:02 PM

Trends come and go. And the new year most likely means a flood of new mobile advertising trends. But one thing is certain this year- the continued growth of mobile advertising. Indeed, advertisers plan to increase mobile ad spend in 2018 according to a new Forrester survey. What’s at the center of this growth? Mobile DSPs.

Topics: Tips & How to
5 min read

Five holiday customer segments for mobile marketing success this year

By Hannah Jeon on Dec 6, 2017 1:39:42 PM

The holidays are just around the corner, and while this time may be stressful for brand marketers and business owners who want to take full advantage of the bustling season and finish out the year strong -- it is also an exciting season, since it's one of the best times of the year for companies to bring in tons of new business.

Topics: Tips & How to
3 min read

Five best practices to maximize mobile video advertising

By Hannah Jeon on Nov 30, 2017 9:30:00 AM

If you run a B2B company and you want to maximize the effectiveness of your advertising today, one tactic to take advantage of is mobile video advertising. Video advertising is more popular than ever, and by placing mobile video ads you can get your content in front of the right people. Here are some of the best practices for maximizing your mobile video efforts so you can ensure you get the best ROI possible.

Topics: Tips & How to
5 min read

7 winning mobile strategies to try this holiday season

By Hannah Jeon on Nov 23, 2017 8:09:36 AM

This holiday season, 54% of visits to shopping sites will come from smartphones and tablets, surpassing desktop computers for the first time, according to Adobe Analytics annual suite of online holiday retail predictions. Moreover, mobile shopping will account for 34% of online purchase revenue, up from 30% last year. Simply put, mobile will have a bigger share of the predicted $107.4 billion in online holiday spending this year.

4 min read

How mobile is redefining "Holiday Shopping"

By Hannah Jeon on Nov 23, 2017 8:08:59 AM

As the holiday shopping season starts on Thanksgiving Day, marketers will see even more changes attributed to mobile in consumer buying behavior.

In 2016, sales and traffic at US brick-and-mortar stores on Thanksgiving Day and Black Friday declined from the previous year, as stores offered discounts well beyond the weekend and the number of people shopping online increased

5 min read

How brands can win with mobile in-app

By Hannah Jeon on Nov 2, 2017 11:40:15 AM

This guest blog article has been written in collaboration with Chelsea Murray, Programmatic Partnerships Manager at InMobi. InMobi provides a global mobile advertising and discovery platform.

As mobile apps continue to grow in popularity and consumer in-app time increases – brands would do well to take advantage of this unique opportunity. After all, there has never been a time in marketing history where information on consumer profiles has achieved such an elevated level of accuracy and sophistication. That said, your advertising has the opportunity to become more effective than ever before.

4 min read

Siftery Interview— Deliver video, banner and native ads to your target audience at the right time and place

By Hannah Jeon on Oct 26, 2017 5:41:45 PM

Pocketmath aggregates all mobile real-time bidding (RTB) inventory into one self-serve platform. With RTB, Pocketmath is able to bid on individual impressions on apps and mobile web, within 100 milliseconds, dynamically pricing each impression to optimize your ad spend. Pocketmath helps you advertise across thousands of the hottest mobile apps, games, and popular mobile websites to millions of smartphone and tablet users: all in real-time.

Siftery's Kevin William David,  interviewed Hannah Sooyeon Jeon, Product Marketing Manager at Pocketmath to know more.

Topics: Other
2 min read

Pocketmath advances with InMobi mobile inventory integration

By Hannah Jeon on Oct 24, 2017 2:58:44 PM

Pocketmath, the mobile DSP industry leader, today announced its integration with InMobi, a global mobile advertising and discovery platform. This strategic partnership will expand Pocketmath’s mobile app inventory offering across News and Sports, Social, Entertainment and Music, and Utilities and Gaming ad categories.

Topics: Company News
4 min read

Understanding the mobile gaming audience

By Chartboost on Oct 9, 2017 10:25:00 AM

This is a guest post written by our partner Chartboost. Chartboost is the leading games-only technology platform that helps developers reach more users and make more money. 

Mobile gaming is no longer a niche industry, it’s truly mainstream entertainment. In the U.S. alone, over half the population is now gaming on-the-go with no signs of slowing. The reach of mobile games in the US are growing at an exponential rate with 69 percent of mobile phone owners playing at least once a month. As games continue to dominate the app store, mobile gamers are taking on traditional channels and reaching a bigger daily audience than prime time viewers on ABC, CBS and NBC.

4 min read

Beyond the Banner: Advertisers are increasingly adopting Native Advertising

By Hannah Jeon on Sep 28, 2017 12:05:37 PM

If you're like the majority of advertisers, you've probably already recognized the potential of native advertising. Like many marketers, though, you might not yet have realized its full potential.

3 min read

Video: What ad users prefer (VPAID vs. VAST)

By Hannah Jeon on Sep 12, 2017 3:08:46 AM

Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.

5 min read

Why 2017 is the year of Video Advertising

By Hannah Jeon on Sep 4, 2017 6:33:07 PM


A 2017 report on digital video ad spending by IAB states that advertisers plan to spend over $9 million on digital video advertising this year. That is a jump of more than 38 percent over last year. The expected jump coincides with a majority of advertisers' (61 percent) plans to increase their spending on digital video advertising in 2017. As such, the upward trend of digital ad spend on video advertising should come as no surprise.


2 min read

Infographic: Native advertising and why it matters

By Hannah Jeon on Aug 2, 2017 3:30:21 PM

Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.


Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.


5 min read

A quick start guide: Building lookalike audiences

By Guo Zheng Ang on Jul 14, 2017 12:20:18 PM


REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.


Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.


12 min read

Advanced RTB option: Pocketmath Mobile DSP Ad Macros

By Hannah Jeon on Jun 20, 2017 12:11:41 PM

When running campaigns on Pocketmath, Campaign Managers often use ad macros to collect insightful data and information on target audiences.


Also called tokens, ad macros are instrumental in managing and optimizing a campaign’s KPI when used together with third party tracking services such as Adjust, Adways, Appsflyer, Apsalar, Kochava, and Tune. Pocketmath bidders can track, identify, and replace ads with actual audience information in real-time.

Topics: Tips & How to
5 min read

Ad Fraud 101: Understanding the different types of ad fraud

By Hannah Jeon on Jun 16, 2017 11:21:22 AM


OVER SEVEN BILLION DOLLARS A YEAR. That’s what the advertising industry is losing annually because of ad fraud. The latest figures by ad verification company Adloox are even much higher, indicating up to $16.4 billion losses in 2017.


With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.


Ad fraud increases the reputation risks of both publishers and advertisers.

3 min read

How does Pocketmath address safety and quality in the Advertising industry?

By Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.


The pendulum swinging back harshly over the last few quarters


There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.


The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.


4 min read

Rules made easy

By Hannah Jeon on May 25, 2017 11:03:40 AM

Programmatic buying offers great benefits, as we all know. So just imagine the power of programming the programmatic buying platform.


A major issue with any advertising campaign is the multitude of strategies you might have to run. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. As campaigns get more sophisticated, it’s challenging to manage all the knobs and levers with just the user interface.


More and more advertisers are buying digital ads without speaking to a single human at a media company, and the same might be said for print and TV ads. Programmatic buying makes ad transactions more efficient as long as the right data is applied. The concept is the closest thing to a holy grail for digital media buyers.

3 min read

Harness the power of 1st-party data integration: the key to higher advertising returns

By Hannah Jeon on Apr 18, 2017 11:25:03 AM


Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it. 


There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.


According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.

Topics: Company News
4 min read

Pocketmath’s integration of Neustar AdAdvisor Audiences®

By Hannah Jeon on Mar 21, 2017 11:22:41 AM

Successful marketing starts with the customer – are you targeting and reaching the right customer with your advertising? In today’s mobile marketplace, using the best data is the key to knowing, finding, and serving the right audience.


Pocketmath, a self-serve mobile advertising platform for marketers, is pleased to announce the integration of Neustar AdAdvisor Audiences®, a part of Neustar PlatformOne™, an award-winning identity data management platform (IDMP). Neustar AdAdvisor Audiences became available on the Pocketmath platform on March 1, 2017.

Topics: Company News
5 min read

How to make “eggcellent” Easter marketing strategies

By Hannah Jeon on Mar 21, 2017 10:50:24 AM


Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

5 min read

Hyperlocal: Cut through the clutter

By Nuno Jonet on Feb 27, 2017 10:48:20 AM

If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past.. 


After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!

3 min read

Pocketmath integrates with The Media Trust and GeoEdge

By Hannah Jeon on Feb 21, 2017 10:23:31 AM

When ads are good, they connect consumers to the products and services they are interested in, making it easier to get these consumers closer to brands. As a result, ads can help your customers feel good about your brand.


But some ads just do not help you at all—and even ruin your customers’ vibes and brand experiences. 

5 min read

How Pocketmath fought malicious actors in 2016

By Karthic Nithyanandan on Feb 20, 2017 4:34:50 PM

2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.


1 min read

Easier results with automatically optimised CPC Targeting

By Hannah Jeon on Jan 27, 2017 12:12:32 PM

Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!


With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.


2 min read

Get the most out of your native ads

By Hannah Jeon on Jan 26, 2017 3:14:31 PM

 We wrote about this back in our Pocketmath newsletter in November 2016. If you are one of our existing clients and need step-by-step directions to set this up, click to go to the Pocketmath Support Center*.


2 min read

Improve your target audience engagement with native creatives

By Hannah Jeon on Jan 25, 2017 2:18:59 PM

Native advertising is expected to continue to thrive in 2017, according to IAB. Over the last few years, it has fundamentally changed the way publishers and brands have distributed their content through paid ad formats, allowing them to benefit from an “invest less, earn more” strategy.  


2 min read

Mobile will drive the growth in total ad spending in 2017

By Hannah Jeon on Jan 25, 2017 2:01:58 PM

Reportedly, the advertising industry will reach a major milestone for ad spending in 2017. This year, total digital ad spending is forecasted to exceed TV ad spending for the first time, driven by mobile.


2 min read

Pocketmath partners with Pixalate

By Kumar Samanvaya on Aug 25, 2016 2:00:00 PM

If you’re in digital advertising, you can’t help but be aware of ad fraud. Research shows that more than $7billion dollars are lost due to ad fraud  but yet, it is an issue that suffers in silence, rarely spoken about but often danced around. As an industry, the more open conversations we have about ad fraud, the more we are able to push for cleaner inventory, ultimately reducing negative stereotypes about digital advertising.   

Topics: Company News
3 min read

New and Improved Reports

By Kumar Samanvaya on Jul 20, 2016 5:00:00 PM

Thanks to the wonders of modern technology, we are now swimming in data—though some days, it feels more like we’re drowning, caught in the undertow and being dragged out to sea. One of the life rafts that we here at Pocketmath have to help keep you afloat in this sea of data is our reports feature.


And that raft just got an upgrade with what we’re dubbing “Improved Reports”.

3 min read

A Refreshing New Look

By Vasudha Srinivasan on Jun 14, 2016 5:12:15 PM


Since we launched, we have more than tripled in size; and with this expansion, our identity and culture has also evolved.  As a result, we felt that the time was ripe for us to re-examine who we are and whether the Pocketmath brand represents! 

4 min read

Getting to know the new Pocketmath

By Kumar Samanvaya on Jun 1, 2016 4:41:54 PM

After the overwhelming response from our last UI update (“You like us! You really like us!”), which set a pretty high benchmark, it wasn’t easy to turn around and freshen things up. If it ain’t broke, don’t fix it, right? Well, your car doesn’t need to be broken before you give it a good tune-up, and that’s what we’ve done. The new changes here at Pocketmath range from adding some cool engineering functionality, to refreshing the look and feel look and feel, to rearranging a few tabs for easier navigation. We know you’re eager to know the full details—and we really want to tell you—so here are the highlight of a few changes—changes that might help you to quickly get hooked on our new UI.
3 min read

Act Instantly - Optimizing in real time

By Pocketmath on Mar 16, 2016 4:04:00 PM

The U.S. Census Bureau estimates that world population in 2019 will be 7.6 billion. By then, more than 63% of the world’s population will have one or more mobile devices.

That is more than 4 billion mobile devices in use in 2019.

Topics: Tips & How to
3 min read

Optimizing campaigns

By Pocketmath on Mar 14, 2016 10:19:00 AM

In digital marketing, a marketer’s work is never done. With the many options available that can bring the ideal customer closer, campaign management is also about constant optimization. Optimizing a campaign can involve a lot more than simple A/B testing on a creative. With programmatic ad buying, you can tweak and test more than your creative, and each parameter will net a different audience and a different result.

5 min read

Use API to unlock fully-customized access to Pocketmath's DSP

By Pocketmath on Dec 23, 2015 10:30:36 PM

Being a self-serve platform, one of our key focuses is about empowering our customers. To achieve our aim to help you, meet your business goals, we advocate leveraging on our API to customize your user experience or automate processes.

Topics: Tips & How to
3 min read

3 tips for Mobile Advertising during the Holidays

By Vasudha Srinivasan on Dec 22, 2015 12:27:00 AM

According to the folks at eMarketer, retail holiday sales has been predicted to grow 5.6%, making it quite the jump since 2011! And with mobile advertising being a must have channel for retailers to reach consumers on the go (and, of course, get them into the stores), why not bet big on mobile ads this holiday season? 


3 min read

DMP Integration

By Pocketmath on Nov 26, 2015 7:04:37 AM

November is drawing to a close, and that means Thanksgiving is here! As you tuck into your Thanksgiving feast and count your blessings, we have updated our platform to continue increasing your return on campaigns - our way of saying thanks to you!

4 min read

New feature: Heatmaps!

By Pocketmath on Apr 2, 2015 7:15:16 PM

We were going to publish this yesterday but as 1 April 2015, is traditionally known for April Fools, we didn't want you think we were pranking you! Because, one, we leave that to the experts and two, we've been working really hard y'know!

Topics: Other
2 min read

How do Heatmaps work

By Pocketmath on Apr 1, 2015 5:26:08 PM

Wouldn't it be great if you could tell at which time of the week your orders were on fire? We thought so too!

Today, we're really pleased to introduce Weekly Heatmaps as part of your analytics. With this tool, you can tell with a glance, which time of the week your orders are hitting the most impressions, clicks or conversions.

1 min read

Update : Creative Policy

By Pocketmath on Mar 27, 2015 8:00:00 AM

We’ve always been strong advocates of making advertising accessible for everyone and in that spirit, have allowed, in addition to standard banners, the use of unrestricted Javascript (JS) tags when serving your creatives.

Topics: Other
2 min read

We're integrated with Paypal!

By Pocketmath on Feb 17, 2015 2:00:00 AM

Starting today, we're really pleased to be offering PayPal integration because it means a better experience for you. We know bank transfers can be tedious and PayPal is just as secure. Best of all, it's almost immediate so you don't need to drum your fingers waiting for us before you can set up an Order!
Topics: Company News
1 min read

Hello there!

By Pocketmath on Jan 12, 2015 11:12:00 AM

Since starting as an idea in 2011 and going live with our platform in 2013, hundreds of hours have been dedicated to creating and improving the PocketMath Platform. In 2015, we expect these hours to multiply exponentially as we add new features, explore new partnerships and stretch our PocketPotential like never before.

Topics: Company News