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Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath



Recent posts by Chartboost

4 min read

Understanding the mobile gaming audience

By Chartboost on Oct 9, 2017 10:25:00 AM

This is a guest post written by our partner Chartboost. Chartboost is the leading games-only technology platform that helps developers reach more users and make more money. 

Mobile gaming is no longer a niche industry, it’s truly mainstream entertainment. In the U.S. alone, over half the population is now gaming on-the-go with no signs of slowing. The reach of mobile games in the US are growing at an exponential rate with 69 percent of mobile phone owners playing at least once a month. As games continue to dominate the app store, mobile gamers are taking on traditional channels and reaching a bigger daily audience than prime time viewers on ABC, CBS and NBC.

Topics: Industry News & Trends