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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

Eric Tucker

Eric Tucker

Recent posts by Eric Tucker

3 min read

Dear publishers: Advertisers need your help to stay effective in a GDPR'd Europe

By Eric Tucker on May 25, 2018 11:12:54 AM

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers.

Topics: Industry News & Trends