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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

Guo Zheng Ang

Recent posts by Guo Zheng Ang

4 min read

Measuring mobile web campaigns

By Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”
Topics: Tips & How to
3 min read

Tracking Conversions: Your Key Success Metrics

By Guo Zheng Ang on Aug 22, 2018 10:01:00 AM

It feels awesome, isn’t it? Your mobile campaign is finally up and running. Your ads have started generating an impressive number of clicks. But wait! Are those clicks translating into actual revenue figures or clientele?

Without conversion tracking, you won't truly know.

Topics: Tips & How to
5 min read

Partner’s documentation on setting up Pocketmath’s conversion tracking postback URLs

By Guo Zheng Ang on Aug 15, 2018 10:06:00 AM

Pocketmath PRO is integrated with many of the biggest names in the mobile attribution space to enable advertisers to track and measure the success of their mobile in-app advertising campaigns, hassle-free. These include Adjust, Appsflyer, ApSalar, Kochava and HasOffers by Tune.

Topics: Tips & How to
3 min read

Measuring mobile campaigns with mobile attribution partners — Are you doing it right?

By Guo Zheng Ang on Aug 9, 2018 10:04:00 AM

Tracking and measuring your mobile in-app advertising campaigns’ performance is a must. It helps you determine if your advertisements are effective and getting desired conversion rates. In other words, if they are successful.

Topics: Tips & How to