Hannah Jeon

Recent Posts

Mobile attribution and conversion tracking 101

Posted by Hannah Jeon on Mar 22, 2018 5:16:54 PM

Measuring the success of any marketing campaign can be a tough and complex undertaking. Programmatic marketing campaigns are no different. Measurable conversion goals should be strategically defined to determine which metrics point to success. 

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What is mobile advertising and why in-app advertising

Posted by Hannah Jeon on Feb 23, 2018 6:05:52 PM

Mobile is no longer the future. It is the now. Internet users in the U.S. alone are spending more time on mobile devices than ever before. When people are flocking to someplace, advertisers can't be far behind. By next year, mobile ad spend is expected to be 70 percent of the total ad spend on the internet. However, if you are simply copy-pasting your advertising strategy from desktops to mobile devices, you are doing it wrong.

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What makes a good mobile ad?

Posted by Hannah Jeon on Feb 12, 2018 4:55:35 PM

Even as advertisers rejoice over programmatic buying and automation playing a larger role in digital advertising, ad blocking is well-poised to play the role of spoilsport. As of 2016, 380 million mobile devices had some sort of ad blocking software, while the same figure for desktops and laptops stood at 236 million. Furthermore, while ad blocking is most prevalent in the Asia-Pacific region, the trend could see an upward swing in North America and Europe in the very near future.

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Mobile advertising trends 2018

Posted by Hannah Jeon on Jan 29, 2018 4:26:06 PM

Today’s world is “mobile”. According to a recent study, over 50% of the world’s population now uses a smartphone while almost two-thirds owns a mobile phone from which more than half of the world’s web traffic comes. With that scenario comes the rapid growth of mobile advertising which includes social, video, search and programmatic.

 

Topics: Industry News & Trends

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