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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

Hannah Jeon

Recent posts by Hannah Jeon

2 min read

Go smart retargeting and build campaigns based on audience actions

By Hannah Jeon on Jan 7, 2019 6:24:50 PM

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers especially eCommerce retailers as shopping cart abandonment rates can go as high as 74.2%.

Topics: Product Features
4 min read

Hit the sweet spot with holiday shoppers in mobile

By Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?

Topics: Industry News & Trends
3 min read

What is App-Ads.txt?

By Hannah Jeon on Dec 10, 2018 10:01:00 AM

If your company uses digital and mobile programmatic advertising technology or service, there's a chance you may have heard of Ads.txt. But, just what is it, and why should it matter for your business?

3 min read

Programmatic 101: Private MarketPlace (PMP)

By Hannah Jeon on Nov 30, 2018 11:21:13 AM

Advertisers continuously seek ways to get more return on ad spending (ROAS). This includes making sure that ads appear across premium sites with the right audience and therefore increase engagement and conversion. The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising.

Topics: Industry News & Trends