Joanne Joynson-Hewlett

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Super apps are the next frontier for adtech in Southeast Asia

Posted by Joanne Joynson-Hewlett on Apr 25, 2019 1:10:52 PM

 

Topics: Industry News & Trends

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Asia, the Present and Future of Mobile Advertising

Posted by Joanne Joynson-Hewlett on Apr 4, 2019 5:01:17 PM

 

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. The explosion of mobile video access and usage across the Asia Pacific market has Asian marketers and brands catching up rapidly to their European and North American neighbours, both in spend and technological development. As GDPR and increased regulations affect digital advertising policies and budgets in the Western markets, e-commerce’s Asia takeover will only continue in the world’s fastest-growing internet region.

Topics: Industry News & Trends

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