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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

Joanne Joynson-Hewlett


Recent posts by Joanne Joynson-Hewlett

3 min read

Retailers Can Dominate Prime Day With Lightning-Quick Campaign Results

By Joanne Joynson-Hewlett on Jul 15, 2019 5:14:43 PM

Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Prime Day might already be in the rearview mirror. But what if advertisers could see the results of their paid social media and display campaigns just two minutes after launch? By offering lightning-quick results on advertisers’ campaigns, Pocketmath lets advertisers analyze and adjust their campaigns in a matter of minutes and outpace their competitors on even the busiest of e-commerce days. 

Topics: Industry News & Trends Other
3 min read

Super apps are the next frontier for adtech in Southeast Asia

By Joanne Joynson-Hewlett on Apr 25, 2019 1:10:52 PM

 

Topics: Industry News & Trends
3 min read

Asia, the Present and Future of Mobile Advertising

By Joanne Joynson-Hewlett on Apr 4, 2019 5:01:17 PM

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. The explosion of mobile video access and usage across the Asia Pacific market has Asian marketers and brands catching up rapidly to their European and North American neighbours, both in spend and technological development. As GDPR and increased regulations affect digital advertising policies and budgets in the Western markets, e-commerce’s Asia takeover will only continue in the world’s fastest-growing internet region.

Topics: Industry News & Trends