If you’re in digital advertising, you can’t help but be aware of ad fraud. Research shows that more than $7billion dollars are lost due to ad fraud but yet, it is an issue that suffers in silence, rarely spoken about but often danced around. As an industry, the more open conversations we have about ad fraud, the more we are able to push for cleaner inventory, ultimately reducing negative stereotypes about digital advertising.
Recent posts by Kumar Samanvaya
3 min read
Thanks to the wonders of modern technology, we are now swimming in data—though some days, it feels more like we’re drowning, caught in the undertow and being dragged out to sea. One of the life rafts that we here at Pocketmath have to help keep you afloat in this sea of data is our reports feature.
And that raft just got an upgrade with what we’re dubbing “Improved Reports”.