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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

Nuno Jonet


Recent posts by Nuno Jonet

2 min read

Introducing a New Bid Price Optimization Algorithm

By Nuno Jonet on Sep 18, 2019 8:16:35 AM

Just like how mobile marketers are consistently adjusting and re-adjusting their tactics, Pocketmath is taking steps to ensure our users get more bang for their digital advertising buck. And we are excited to announce a new bid pricing optimization algorithm for Pocketmath, which is already deployed on our platform. Data shows we have reduced our bidding amounts by 10 percent, and our users can now expect to get more impressions with the same ad spend.

Topics: Company News Product Features
3 min read

The Power of Understanding Your Competition

By Nuno Jonet on Jul 24, 2019 8:30:41 AM

To beat your competition, you first need to understand it. Today’s mobile marketing technology does that and goes one step further, giving advertisers unprecedented insights and access to their rivals’ audiences, if they know where to look. In the hypercompetitive world of digital advertising, your targeting methods and audiences can be the difference-makers in narrowly edging out the competition and achieving your conversion goals. In this relentlessly cluttered world, understanding your competition has never been more important.

 

Topics: Industry News & Trends
4 min read

Mobile game developers squeeze edge over rivals with Pocketmath PRO AppGraph

By Nuno Jonet on Jul 10, 2019 5:34:26 PM

Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.

 

It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.

 

Topics: Industry News & Trends Company News Product Features
3 min read

Three Ways Adtech Can Make Companies Millions in New Revenue Streams

By Nuno Jonet on Jul 1, 2019 10:25:33 AM

With digital media ad spending expected to command half of the total global advertising spend as early as this year, adtech’s importance for any business has never been greater. But how can mobile-app businesses unlock previously untapped revenue streams? How can large companies make sure they don’t miss out on millions in potential revenue from leveraging the latest advertising technology?

Topics: Industry News & Trends Tips & How to