Nuno Jonet, VP of Product at Pocketmath, tells about Pocketmath's PRO the company's enhanced mobile demand-side platform. This interview was originally published on SuperbCrew.
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Something amazing is happening to your mobile advertising campaign numbers. And we couldn’t be more pleased to announce this awesome news!
If you’ve been running campaigns with Pocketmath in March and April, you may discover that your campaigns gained more impressions than average, and of course more clicks, too.
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Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.
The pendulum swinging back harshly over the last few quarters
There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.
The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.
If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past..
After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!