Technology has gone mobile, and advertising is coming with it. With mobile marketing expected to be 86 percent of digital ad spend by 2022, a growing method of advertising is filling the need to ensure ads reach the right customers at the right time and place. Enter the rise of the Audience Network, a new era of adtech that allows social media marketers to expand their targeting and buy ads that reach users across a wide range of whitelisted apps.
Recent posts by Nuno Jonet
2 min read
Nuno Jonet, VP of Product at Pocketmath, tells about Pocketmath's PRO the company's enhanced mobile demand-side platform. This interview was originally published on SuperbCrew.
3 min read
Something amazing is happening to your mobile advertising campaign numbers. And we couldn’t be more pleased to announce this awesome news!
If you’ve been running campaigns with Pocketmath in March and April, you may discover that your campaigns gained more impressions than average, and of course more clicks, too.
Topics: Company News
3 min read
Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.
The pendulum swinging back harshly over the last few quarters
There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.
The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.