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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath


Recent posts by Pocketmath

3 min read

Act Instantly - Optimizing in real time

By Pocketmath on Mar 16, 2016 4:04:00 PM

The U.S. Census Bureau estimates that world population in 2019 will be 7.6 billion. By then, more than 63% of the world’s population will have one or more mobile devices.

That is more than 4 billion mobile devices in use in 2019.

Topics: Tips & How to
3 min read

Optimizing campaigns

By Pocketmath on Mar 14, 2016 10:19:00 AM

In digital marketing, a marketer’s work is never done. With the many options available that can bring the ideal customer closer, campaign management is also about constant optimization. Optimizing a campaign can involve a lot more than simple A/B testing on a creative. With programmatic ad buying, you can tweak and test more than your creative, and each parameter will net a different audience and a different result.

Topics: Product Features
5 min read

Use API to unlock fully-customized access to Pocketmath's DSP

By Pocketmath on Dec 23, 2015 10:30:36 PM

Being a self-serve platform, one of our key focuses is about empowering our customers. To achieve our aim to help you, meet your business goals, we advocate leveraging on our API to customize your user experience or automate processes.

Topics: Tips & How to
3 min read

DMP Integration

By Pocketmath on Nov 26, 2015 7:04:37 AM

November is drawing to a close, and that means Thanksgiving is here! As you tuck into your Thanksgiving feast and count your blessings, we have updated our platform to continue increasing your return on campaigns - our way of saying thanks to you!

Topics: Product Features