Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.
Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.
As brands and marketers are becoming more sensitive to their consumers' mobile needs, the shift to native advertising gives us no surprise. Indeed, native ads receive more attention than banner ads according to a study.
Why it matters? Check out the full infographic, "Native Goes Massive in Mobile".
Click if you want to enlarge.
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