Programmatic 101: Private MarketPlace (PMP)

Posted by Hannah Jeon on Nov 30, 2018 11:21:13 AM

Advertisers continuously seek ways to get more return on ad spending (ROAS). This includes making sure that ads appear across premium sites with the right audience and therefore increase engagement and conversion. The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising.

Topics: Industry News & Trends

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Measuring mobile web campaigns

Posted by Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

 

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”

Topics: Tips & How to

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Spooky mobile programmatic advertising lessons from the Halloween characters

Posted by Hannah Jeon on Oct 24, 2018 3:59:39 PM

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

Topics: Other Tips & How to

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Pocketmath releases PRO API for seamless mobile ad buying

Posted by Hannah Jeon on Oct 4, 2018 9:01:00 AM

We have officially released the Pocketmath PRO API today. 

 

As a self-serve advertising platform, a key focus is empowering advertisers to seamlessly harness our technology and programmatic advertising ability.

Topics: Product Features

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