Act Instantly - Optimizing in real time

Posted by Pocketmath on Mar 16, 2016 4:04:00 PM

The U.S. Census Bureau estimates that world population in 2019 will be 7.6 billion. By then, more than 63% of the world’s population will have one or more mobile devices.

That is more than 4 billion mobile devices in use in 2019.

Topics: Tips & How to

Continue Reading

Optimizing Campaigns

Posted by Pocketmath on Mar 14, 2016 10:19:00 AM

In digital marketing, a marketer’s work is never done. With the many options available that can bring the ideal customer closer, campaign management is also about constant optimization. Optimizing a campaign can involve a lot more than simple A/B testing on a creative. With programmatic ad buying, you can tweak and test more than your creative, and each parameter will net a different audience and a different result.

Topics: Product Features

Continue Reading

Using Pocketmath's API

Posted by Pocketmath on Dec 23, 2015 10:30:36 PM

Being a self service platform, one of our key focuses is about empowering our customers. To achieve our aim to help you, meet your business goals, we advocate leveraging on our API to customize your user experience or automate processes.

Topics: Tips & How to

Continue Reading

3 tips for Mobile Advertising during the Holidays

Posted by Vasudha Srinivasan on Dec 22, 2015 12:27:00 AM

According to the folks at eMarketer, retail holiday sales has been predicted to grow 5.6%, making it quite the jump since 2011! And with mobile advertising being a must have channel for retailers to reach consumers on the go (and, of course, get them into the stores), why not bet big on mobile ads this holiday season?

Topics: Industry News & Trends

Continue Reading