If you're like the majority of advertisers, you've probably already recognized the potential of native advertising. Like many marketers, though, you might not yet have realized its full potential.
Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.
A 2017 report on digital video ad spending by IAB states that advertisers plan to spend over $9 million on digital video advertising this year. That is a jump of more than 38 percent over last year. The expected jump coincides with a majority of advertisers' (61 percent) plans to increase their spending on digital video advertising in 2017. As such, the upward trend of digital ad spend on video advertising should come as no surprise.
Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.
Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.
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