Improve your target audience engagement with native creatives

Posted by Hannah Jeon on Jan 25, 2017 2:18:59 PM

Native advertising is expected to continue to thrive in 2017, according to IAB. Over the last few years, it has fundamentally changed the way publishers and brands have distributed their content through paid ad formats, allowing them to benefit from an “invest less, earn more” strategy.  

 

Topics: Industry News & Trends Product Features

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Mobile will drive the growth in total ad spending in 2017

Posted by Hannah Jeon on Jan 25, 2017 2:01:58 PM

Reportedly, the advertising industry will reach a major milestone for ad spending in 2017. This year, total digital ad spending is forecasted to exceed TV ad spending for the first time, driven by mobile.

 

Topics: Industry News & Trends

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Pocketmath partners with Pixalate

Posted by Kumar Samanvaya on Aug 25, 2016 2:00:00 PM

If you’re in digital advertising, you can’t help but be aware of ad fraud. Research shows that more than $7billion dollars are lost due to ad fraud  but yet, it is an issue that suffers in silence, rarely spoken about but often danced around. As an industry, the more open conversations we have about ad fraud, the more we are able to push for cleaner inventory, ultimately reducing negative stereotypes about digital advertising.   

Topics: Company News

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New and Improved Reports

Posted by Kumar Samanvaya on Jul 20, 2016 5:00:00 PM

Thanks to the wonders of modern technology, we are now swimming in data—though some days, it feels more like we’re drowning, caught in the undertow and being dragged out to sea. One of the life rafts that we here at Pocketmath have to help keep you afloat in this sea of data is our reports feature.

 

And that raft just got an upgrade with what we’re dubbing “Improved Reports”.

Topics: Product Features

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