Go smart retargeting and build campaigns based on audience actions

Posted by Hannah Jeon on Jan 7, 2019 6:24:50 PM

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers especially eCommerce retailers as shopping cart abandonment rates can go as high as 74.2%.

Topics: Product Features

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It’s an Amazon Christmas. What’s next?

Posted by Eric Tucker on Dec 20, 2018 5:44:39 PM

To succeed as a major retailer today, you need to effectively manage reviews, recommendations, catalogs and advertising. Supply and demand are continuous lines that must connect. Everything must work as one.


It’s an Amazon Christmas because they’ve nailed the whole picture. Moreover, Amazon has blazed a trail others can indeed follow.

Topics: Industry News & Trends

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Hit the sweet spot with holiday shoppers in mobile

Posted by Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?


Topics: Industry News & Trends

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What is App-Ads.txt?

Posted by Hannah Jeon on Dec 10, 2018 10:01:00 AM

If your company uses digital and mobile programmatic advertising technology or service, there's a chance you may have heard of Ads.txt. But, just what is it, and why should it matter for your business?

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