Mobile advertising trends 2018

Posted by Hannah Jeon on Jan 29, 2018 4:26:06 PM

Today’s world is “mobile”. According to a recent study, over 50% of the world’s population now uses a smartphone while almost two-thirds owns a mobile phone from which more than half of the world’s web traffic comes. With that scenario comes the rapid growth of mobile advertising which includes social, video, search and programmatic.

 

Topics: Industry News & Trends

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Programmatic 101: All you need to know about a mobile DSP

Posted by Hannah Jeon on Jan 29, 2018 1:41:02 PM

Trends come and go. And the new year most likely means a flood of new mobile advertising trends. But one thing is certain this year- the continued growth of mobile advertising. Indeed, advertisers plan to increase mobile ad spend in 2018 according to a new Forrester survey. What’s at the center of this growth? Mobile DSPs.

Topics: Tips & How to

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Five holiday customer segments for mobile marketing success this year

Posted by Hannah Jeon on Dec 6, 2017 1:39:42 PM

The holidays are just around the corner, and while this time may be stressful for brand marketers and business owners who want to take full advantage of the bustling season and finish out the year strong -- it is also an exciting season, since it's one of the best times of the year for companies to bring in tons of new business.

Topics: Tips & How to

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Five best practices to maximize mobile video advertising

Posted by Hannah Jeon on Nov 30, 2017 9:30:00 AM

 

If you run a B2B company and you want to maximize the effectiveness of your advertising today, one tactic to take advantage of is mobile video advertising. Video advertising is more popular than ever, and by placing mobile video ads you can get your content in front of the right people. Here are some of the best practices for maximizing your mobile video efforts so you can ensure you get the best ROI possible.

 

Topics: Tips & How to

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