Five holiday customer segments for mobile marketing success this year

Posted by Hannah Jeon on Dec 6, 2017 1:39:42 PM

The holidays are just around the corner, and while this time may be stressful for brand marketers and business owners who want to take full advantage of the bustling season and finish out the year strong -- it is also an exciting season, since it's one of the best times of the year for companies to bring in tons of new business.

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Five best practices to maximize mobile video advertising

Posted by Hannah Jeon on Nov 30, 2017 9:30:00 AM


If you run a B2B company and you want to maximize the effectiveness of your advertising today, one tactic to take advantage of is mobile video advertising. Video advertising is more popular than ever, and by placing mobile video ads you can get your content in front of the right people. Here are some of the best practices for maximizing your mobile video efforts so you can ensure you get the best ROI possible.


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7 winning mobile strategies to try this holiday season

Posted by Hannah Jeon on Nov 23, 2017 8:09:36 AM

This holiday season, 54% of visits to shopping sites will come from smartphones and tablets, surpassing desktop computers for the first time, according to Adobe Analytics annual suite of online holiday retail predictions. Moreover, mobile shopping will account for 34% of online purchase revenue, up from 30% last year. Simply put, mobile will have a bigger share of the predicted $107.4 billion in online holiday spending this year.

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How mobile is redefining "Holiday Shopping"

Posted by Hannah Jeon on Nov 23, 2017 8:08:59 AM

As the holiday shopping season starts on Thanksgiving Day, marketers will see even more changes attributed to mobile in consumer buying behavior.


In 2016, sales and traffic at US brick-and-mortar stores on Thanksgiving Day and Black Friday declined from the previous year, as stores offered discounts well beyond the weekend and the number of people shopping online increased

Topics: Industry News & Trends

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