Hyperlocal: Cut through the clutter

Posted by Nuno Jonet on Feb 27, 2017 10:48:20 AM

If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past.. 

 

After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!


Topics: Industry News & Trends Other

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Pocketmath integrates with The Media Trust and GeoEdge

Posted by Hannah Jeon on Feb 21, 2017 10:23:31 AM

When ads are good, they connect consumers to the products and services they are interested in, making it easier to get these consumers closer to brands. As a result, ads can help your customers feel good about your brand.

 

But some ads just do not help you at all—and even ruin your customers’ vibes and brand experiences. 


Topics: Industry News & Trends Company News

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How Pocketmath fought malicious actors in 2016

Posted by Karthic Nithyanandan on Feb 20, 2017 4:34:50 PM

2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.

 

Topics: Industry News & Trends Product Features

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Easier results with automatically optimised CPC Targeting

Posted by Hannah Jeon on Jan 27, 2017 12:12:32 PM

Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!

 

With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.

 

Topics: Tips & How to Product Features

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