Access PRO Knowledge Base: Programmatic made more approachable

Posted by Hannah Jeon on Jul 26, 2018 5:38:37 PM

For most people, Programmatic cannot be easily accessible. After all, its complexity can overwhelm even the best of us sometimes. It’s not uncommon for Digital Marketing Managers to become anxious about running a programmatic campaign particularly when they have incomplete or worse, zero knowledge of how it works. Those who work with a media agency may find it easier though if they are veterans, but for “Programmatic newbies” who are compelled to do it ourselves, the pressure is on!

Topics: Company News

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Retargeting 101: The Basics and Beyond (Part 2)

Posted by Hannah Jeon on Jul 19, 2018 2:56:48 PM

Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.

Topics: Tips & How to Product Features

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Retargeting 101: The Basics and Beyond (Part 1)

Posted by Hannah Jeon on Jul 19, 2018 1:42:32 PM

Ever wondered how you can close ‘sales’ or make a conversion that your campaign missed? Retargeting could be your answer. One of Marketing’s finest tools of the trade, so to speak, retargeting can be powerful and effective – if you know how to make skilful use of it.

Topics: Tips & How to Product Features

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How-to: Optimize and automate campaigns with Rules

Posted by Rhea Chandra on Jul 13, 2018 4:52:50 PM

Time and Money – a campaign manager’s two most valuable resources. To save you each of these, Pocketmath PRO launched the ‘Rules’ functionality so you can automate and optimize your campaigns in real time. But hold on, what is a ‘Rule’?

Topics: Tips & How to Product Features

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