Advanced RTB option: Pocketmath Mobile DSP Ad Macros

Posted by Hannah Jeon on Jun 20, 2017 12:11:41 PM

When running campaigns on Pocketmath, Campaign Managers often use ad macros to collect insightful data and information on target audiences.

 

Also called tokens, ad macros are instrumental in managing and optimizing a campaign’s KPI when used together with third party tracking services such as Adjust, Adways, Appsflyer, Apsalar, Kochava, and Tune. Pocketmath bidders can track, identify, and replace ads with actual audience information in real-time.

Topics: Tips & How to

Continue Reading

Ad Fraud 101: Understanding the different types of ad fraud

Posted by Hannah Jeon on Jun 16, 2017 11:21:22 AM

 

OVER SEVEN BILLION DOLLARS A YEAR. That’s what the advertising industry is losing annually because of ad fraud. The latest figures by ad verification company Adloox are even much higher, indicating up to $16.4 billion losses in 2017.

 

With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.

 

Ad fraud increases the reputation risks of both publishers and advertisers.

Topics: Industry News & Trends

Continue Reading

How does Pocketmath address safety and quality in the Advertising industry?

Posted by Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.

 

The pendulum swinging back harshly over the last few quarters

 

There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.

 

The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.

 

Topics: Industry News & Trends Company News

Continue Reading

Rules made easy

Posted by Hannah Jeon on May 25, 2017 11:03:40 AM

Programmatic buying offers great benefits, as we all know. So just imagine the power of programming the programmatic buying platform.

 

A major issue with any advertising campaign is the multitude of strategies you might have to run. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. As campaigns get more sophisticated, it’s challenging to manage all the knobs and levers with just the user interface.

 

More and more advertisers are buying digital ads without speaking to a single human at a media company, and the same might be said for print and TV ads. Programmatic buying makes ad transactions more efficient as long as the right data is applied. The concept is the closest thing to a holy grail for digital media buyers.


Topics: Tips & How to Product Features

Continue Reading