Pocketmath, the mobile DSP industry leader, today announced its integration with InMobi, a global mobile advertising and discovery platform. This strategic partnership will expand Pocketmath’s mobile app inventory offering across News and Sports, Social, Entertainment and Music, and Utilities and Gaming ad categories.
"The partnership is a nice example of the amplifying effect of two of the best ad platforms working together,” said Nuno Jonet, VP of Product at Pocketmath. “Our DSP users have the opportunity to see higher returns and reach over 1.5BN unique programmatically across 22,000 mobile apps additionally through this integration.
The integration enables Pocketmath DSP users to buy InMobi traffic directly through the partnership, some of which was previously provided via Rubicon Project. Pocketmath mobile DSP users will enjoy the benefits of higher supply volumes and aggressive pricing through this direct connection.
Through InMobi, Pocketmath’s advertisers can transact across fully transparent, brand safe and highly viewable in-app supply, leveraging device ID’s to target their audiences at scale. InMobi’s mobile first innovative ad formats provide advertisers programmatic transactions across full screen interstitials, MRAID, vertical, landscape and 360 video.
“Pocketmath brings mobile in-app advertising to global users at scale.” said Kayla Wilson, Director, Programmatic Partnerships at InMobi. “We’re excited to complement Pocketmath’s offering with InMobi’s diverse SDK in-app supply to enhance their advertisers ability to target the right users at the right time.”
InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com.
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