Nuno Jonet, VP of Product at Pocketmath, tells about Pocketmath's PRO the company's enhanced mobile demand-side platform. This interview was originally published on SuperbCrew.
Q: Briefly, could you please tell us what Pocketmath is all about?
A: We truly take pride in the fact that we are one of the few remaining independent demand-side platforms from when we started in 2011.
Our dream was to bring the power of open real time bidding to the masses with a focus on mobile devices whose usage was rising phenomenally back then. So, we developed our own bidding technology under the banner of “real-time” and paired it with easy to use UI and API channels.
Today, we deliver 900B impression opportunities in a month.
Q: We recently heard the announcement about your enhanced self-serve mobile advertising platform. We’d love to hear more!
A: The pleasure is ours. Well, Pocketmath PRO is the result of years of melding Pocketmath’s signature user-friendly yet powerful features. What makes it unique is that it’s a very approachable platform engineered to be a joy for media agencies, in-house marketers and those newly venturing into programmatic advertising.
A Nielsen survey of 3,000 US marketing executives on the effectiveness of certain media channels between January and March in 2018 showed that about half of them called programmatic extremely or very effective. However, a large percentage of marketers said they delegate their programmatic work to someone else. For us, that means, while people love programmatic, actual implementation remains a challenge for most. We want to change that.
Since its birth, the complexity of Programmatic has always been a pain point for advertisers who want to run ads on their own.
We provide these simplified advertising experiences, giving businesses of all sizes with easy access to advertising on mobile devices. What makes it even better is that there is no minimum spending and access fee required.
Read the rest of the interview here.
Explore how Pocketmath PRO can empower advertisers with its enhanced features and optimization functionalities.
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