When ads are good, they connect consumers to the products and services they are interested in, making it easier to get these consumers closer to brands. As a result, ads can help your customers feel good about your brand.
But some ads just do not help you at all—and even ruin your customers’ vibes and brand experiences.
A big part of this results from “bad ads”, ranging from auto-redirects to malicious ads. These constitute digital threats. Digital threats are becoming more advanced, especially when they are disguised as advertising. Recall how Google was forced to block over 1.7 billion “bad ads” in 2016.
Pocketmath is committed to helping brands and digital marketers combat these digital threats.
For better mobile ad experience and brand protection
Since the middle of 2016, Pocketmath has partnered with The Media Trust (TMT) and GeoEdge to complement Pocketmath’s in-house vetting technology—a partnership that has led Pocketmath to be fully integrated with The Media Trust and GeoEdge.
This integration enables Pocketmath to better combat “bad ad” activity (such as auto-redirects, as well as malicious sites and content) by using The Media Trust’s Media Scanner to prevent malware and data leakage. We also use GeoEdge's multiple solutions, such as malvertising protection, ad quality monitoring, and mobile ad governance. This partnership reinforces our multiple layers of defense against bad ads, alongside our human and automated vetting systems.
We are confident that these partnerships help us serve our clients better by blocking suspicious and malicious activities and, most importantly, helping them improve the experiences that their customers have with their ads. Moreover, through collaborations like these, we aim to do our part to improve the advertising ecosystem.
About The Media TrustThe Media Trust is on a mission to create a safer digital ecosystem. Working with the world's largest, most heavily-trafficked websites and their upstream partners, The Media Trust continuously scans websites, ad tags and mobile apps from the consumer perspective and alerts on suspicious activities affecting publishers and visitors alike. Long considered the leader in monitoring and protecting the global online and mobile advertising ecosystems, The Media Trust defends more than 600 enterprises and digital publishers—including 40 of comScore's AdFocus Top 50 web properties—from malware, site performance issues and data leakage. To find out more, head to http://themediatrust.com.
About GeoEdgeGeoEdge is the premier provider of ad security and verification solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware (malvertising), inappropriate content, data leakage, operational, and performance issues.
Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad security and verification solutions to monitor and protect their ad inventory. To find out how GeoEdge can enhance your quality assurance and verify your online and mobile campaigns, head to http://www.geoedge.com.
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