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5 min read

Pocketmath PRO Tips and Tricks

Mar 26, 2019 12:43:21 PM

As marketers, we’re always on the lookout for the easiest ways to gain insights and perform tweaks to our campaign setups.


In fact, a study shows that up to 48% of marketers use more than 5 platforms on a daily basis, while 65% of traders manage 6 or more campaign at any given time. (Source: ctrlshift)

Here’s good news for you – Pocketmath PRO has made optimizing as simple as ABC. 


1. Rules

What if your campaign can self-optimize and help you automatically adjust bids? Well, imagine no more. Using Rules in Pocketmath PRO, you can set this up in 3 simple steps.

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Step 1:
Select the ad sets that you would like to implement the rule on. You can select more than 1 ad set.

Step 2:
Select Automate and a list of available categories will appear. Simply hover then click on the category that you’re interested in.

Step 3:
Finally, select the action and enter the trigger conditions.


QUICK TIP: You can also visit the Rules tab to set up or manage your rules.


2. Publisher Whitelist/ Blacklist

Are you wasting precious budget on publishers that don’t perform well? Good sense dictates that it’s best to spend on top performing publishers.

With Pocketmath PRO, we can do just that. Simply use our Insights tab and add publisher to your whitelist or blacklist with these 2 easy steps:

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Step 1:
Select the publisher that you want to add to a list. You can sort the table and add other columns to help you make a better decision.

Step 2:
Select ‘Add to List’ and either add the publisher to an existing list or create a new list. Once added, you can apply the list to their respective ad sets.

3. Duplicate Ad Sets

Got an ad set that’s performing well? You can use the same targeting and setting for subsequent flights. All you need to do is duplicate the ad set in 2 easy steps.

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Step 1:
Select the ad set that you want to duplicate.

Step 2:
Click on Duplicate and select the targeting that you wish to alter.

4. Bulk Edit

What if there’s a sudden change in budget across ad sets? Or perhaps a last-minute request to remove a particular exchange across all ad sets. Worry not, we’ve got you covered. The bulk edit feature is here to help you.

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Step 1:
Select the ad sets that you want to edit.

Step 2:
Click on Bulk Edit and select the targeting that you wish to alter. You can alter multiple targeting.

5. Create Audience/ Competitor Targeting

Let’s say you’re not so sure about the audience that you want to target or reach out to. Here’s what you can do. Make full use of our audience building tools to customize your target audience.

You can choose from the following targeting options:

1st Party Audience (My Audience) for Retargeting

  • This option makes use of your uploaded device IDs
  • Alternatively, you can make use of current campaign data and retarget the users after they perform specific actions

AppGraph Audience for Competitor Targeting

  • This option will allow you to find applications that are similar to your application type and target their respective users 

3rd party audience data for Demographic, Lifestyle, Behavioral Targeting

  • This option will make use of our 3rd party data partners audience data


With Pocketmath PRO, managing a campaign is easy. Using these tips and tricks, expect your campaign to soar while reducing the time you spend on the platform.

Want to discover more secrets to campaign success? Talk to our expert today!




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Jun Kai Tan

Written by Jun Kai Tan