Spooky mobile programmatic advertising lessons from the Halloween characters

Posted by Hannah Jeon on Oct 24, 2018 3:59:39 PM

Topics: Other, Tips & How to

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

 

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Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas. Here are some great lessons from spooky Halloween characters that can help you master mobile programmatic advertising this season.

 

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 Be Hyperlocal: Lessons from the Witch

 

Wicked-Witch-P

Quote-Mark   I'll get you, my pretty!  Quote-Mark-Inverse

  

The Wicked Witch of the West is very good at using her legendary crystal ball to locate her targets. By pinpointing where Dorothy is, she can swoop in, with a flying house or a flying monkey, all the while proclaiming, "I'll get you, my pretty!"

Be hyperlocal like the Wicked Witch of the West. Use hyperlocal targeting to determine where your potential audiences are, tailor the ad you deliver based on their location, and target successfully.

 

Focus on the importance of Reporting and Insights

Queen-Grimhilde-P

Quote-Mark And now, the gates of a dungeon part, and our prince is free to go his way. Off he rides, on his noble steed, a valiant figure, straight and tall! To wake his love, with love's first kiss. And prove that "true love" conquers all!   Quote-Mark-Inverse




Queen Grimhilde relies on her magic mirror for updates and news about what interests her. She is always in the know about Snow White. She narrates current affairs from afar, for example describing the prince's situation (see on the left).

To get some of those same powers, you can rely on accurate reports of the current status of your mobile marketing efforts to make sure that you optimize them. Track and tweak your spending based on how well a campaign is performing for you.

 

 

Use the Rules for Automation

Dobby-P

Quote-Mark If Dobby Does it Wrong, Dobby will throw himself off the top most tower!  Quote-Mark-Inverse

 

 

 

 

 

 

Learn an important lesson from Dobby, Harry Potter's house elf, and use our rules in your mobile campaign. Pocketmath’s PRO offers the chance to use ‘packaged rules’ for any given ad set. Rules help you dramatically decrease the need (or time!) to monitor your campaigns at an individual ad set level, since you can simply use set parameters, e.g. “change budget by when impression greater than x”, and know your campaign will work the right way, every time they meet the rules. Like Dobby, who constantly says: "If Dobby Does it Wrong, Dobby will throw himself off the top most tower!" Rules are dependable... They ensure your programmatic efforts don't go astray!

 


Be good at Retargeting like Zombies

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Zombies were born with the skill of retargeting only non-zombies with brains and suppressing any urge to go after another undead.
Look to the zombies when you use retargeting. You should make sure leads who have not yet converted are seeing retargeted ads—not people who have already converted.

 

Appreciate Casper's example of friendliness

just like the PRO Enterprise API

Casper-P

Quote-Mark Can I keep you? Quote-Mark-Inverse

 
Not all ghosts are scary. Like Casper, the friendly ghost! And not all APIs are intimidating and for techies—like, Pocketmath's user-friendly API. Our self-serve advertising platform welcomes all sorts of brands, agencies and developers to customize the technology to meet their needs. We want the API to feel welcoming and good to you, not scary and like an obstacle. Once you start using it, you'll build a relationship like Casper and his human friend Kat—who Casper ended up loving so much he asked, "Can I keep you?" (You'll want to keep the API, too!)

  

 

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More stories to read.. 

The Audiences Module: A versatile way to capture new mobile audiences

Hit the right target with these 9 mobile targeting options

Retargeting 101: The Basics and Beyond (Part 1)

AppGraph: Discover, target new mobile audiences including from rivals with PRO

 

   

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