More for less: Maximizing your mobile advertising campaign potential

Posted by Nuno Jonet on Apr 19, 2018 3:35:34 PM

Something amazing is happening to your mobile advertising campaign numbers. And we couldn’t be more pleased to announce this awesome news!

If you’ve been running campaigns with Pocketmath in March and April, you may discover that your campaigns gained more impressions than average, and of course more clicks, too.

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Pocketmath advances with InMobi mobile inventory integration

Posted by Hannah Jeon on Oct 24, 2017 2:58:44 PM

Pocketmath, the mobile DSP industry leader, today announced its integration with InMobi, a global mobile advertising and discovery platform. This strategic partnership will expand Pocketmath’s mobile app inventory offering across News and Sports, Social, Entertainment and Music, and Utilities and Gaming ad categories.

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How does Pocketmath address safety and quality in the Advertising industry?

Posted by Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.

 

The pendulum swinging back harshly over the last few quarters

 

There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.

 

The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.

 

Topics: Industry News & Trends Company News

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Harness the power of 1st-party data integration: the key to higher advertising returns

Posted by Hannah Jeon on Apr 18, 2017 11:25:03 AM

 

Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it. 

 

There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.

 

According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.


Topics: Company News

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