How does Pocketmath address safety and quality in the Advertising industry?

Posted by Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.

 

The pendulum swinging back harshly over the last few quarters

 

There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.

 

The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.

 

Topics: Industry News & Trends Company News

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Harness the power of 1st-party data integration: the key to higher advertising returns

Posted by Hannah Jeon on Apr 18, 2017 11:25:03 AM

 

Your data is powerful. However, it becomes considerably less powerful if you don’t know how to make use of it. 

 

There are three key types of data — first-party, second-party and third-party. First-party data is the most powerful because it’s the stuff you collect directly from your customers; therefore, it’s your most relevant and accurate data source.

 

According to a survey by Econsultancy, almost three-quarters of marketers said first-party data provides them with the greatest insights into their customers’ behavior.


Topics: Company News

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Pocketmath’s integration of Neustar AdAdvisor Audiences®

Posted by Hannah Jeon on Mar 21, 2017 11:22:41 AM

Successful marketing starts with the customer – are you targeting and reaching the right customer with your advertising? In today’s mobile marketplace, using the best data is the key to knowing, finding, and serving the right audience.

 

Pocketmath, a self-serve mobile advertising platform for marketers, is pleased to announce the integration of Neustar AdAdvisor Audiences®, a part of Neustar PlatformOne™, an award-winning identity data management platform (IDMP). Neustar AdAdvisor Audiences became available on the Pocketmath platform on March 1, 2017.

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Pocketmath integrates with The Media Trust and GeoEdge

Posted by Hannah Jeon on Feb 21, 2017 10:23:31 AM

When ads are good, they connect consumers to the products and services they are interested in, making it easier to get these consumers closer to brands. As a result, ads can help your customers feel good about your brand.

 

But some ads just do not help you at all—and even ruin your customers’ vibes and brand experiences. 


Topics: Industry News & Trends Company News

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