Pocketmath's next big step: Going PRO

Posted by Eric Tucker on Jun 25, 2018 8:44:48 PM

 

Marketers have been talking about the level of complexity of Programmatic, multiple tasks management, manual "campaign automation", non-real time data, lack of insights, transparency, and performance. Eric Tucker our co-founder talks about  Pocketmath's new product launch — Pocketmath PRO — to address the challenges that programmatic marketers face today.

 

This week Pocketmath announces -- to the wider world -- Pocketmath PRO, a new offering we're very proud of. Our team has worked hard since identifying the need for PRO last year. The result is the best thing yet we’ve given to our customers.

Topics: Company News

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More for less: Maximizing your mobile advertising campaign potential

Posted by Nuno Jonet on Apr 19, 2018 3:35:34 PM

Something amazing is happening to your mobile advertising campaign numbers. And we couldn’t be more pleased to announce this awesome news!

If you’ve been running campaigns with Pocketmath in March and April, you may discover that your campaigns gained more impressions than average, and of course more clicks, too.

Topics: Company News

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Pocketmath advances with InMobi mobile inventory integration

Posted by Hannah Jeon on Oct 24, 2017 2:58:44 PM

Pocketmath, the mobile DSP industry leader, today announced its integration with InMobi, a global mobile advertising and discovery platform. This strategic partnership will expand Pocketmath’s mobile app inventory offering across News and Sports, Social, Entertainment and Music, and Utilities and Gaming ad categories.

Topics: Company News

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How does Pocketmath address safety and quality in the Advertising industry?

Posted by Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.

 

The pendulum swinging back harshly over the last few quarters

 

There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.

 

The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.

 

Topics: Industry News & Trends Company News

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