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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

2 min read

Introducing a New Bid Price Optimization Algorithm

By Nuno Jonet on Sep 18, 2019 8:16:35 AM

Just like how mobile marketers are consistently adjusting and re-adjusting their tactics, Pocketmath is taking steps to ensure our users get more bang for their digital advertising buck. And we are excited to announce a new bid pricing optimization algorithm for Pocketmath, which is already deployed on our platform. Data shows we have reduced our bidding amounts by 10 percent, and our users can now expect to get more impressions with the same ad spend.

Topics: Company News Product Features
3 min read

Mobile game developers squeeze edge over rivals with Pocketmath PRO AppGraph

By Nuno Jonet on Jul 10, 2019 5:34:26 PM

Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.

It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.

Topics: Industry News & Trends Company News Product Features
3 min read

Access PRO Knowledge Base: Programmatic made more approachable

By Hannah Jeon on Jul 26, 2018 5:38:37 PM

For most people, Programmatic cannot be easily accessible. After all, its complexity can overwhelm even the best of us sometimes. It’s not uncommon for Digital Marketing Managers to become anxious about running a programmatic campaign particularly when they have incomplete or worse, zero knowledge of how it works. Those who work with a media agency may find it easier though if they are veterans, but for “Programmatic newbies” who are compelled to do it ourselves, the pressure is on!

Topics: Company News
2 min read

Pocketmath's next big step: Going PRO

By Eric Tucker on Jun 25, 2018 8:44:48 PM

Marketers have been talking about the level of complexity of Programmatic, multiple tasks management, manual "campaign automation", non-real time data, lack of insights, transparency, and performance. Eric Tucker our co-founder talks about  Pocketmath's new product launch — Pocketmath PRO — to address the challenges that programmatic marketers face today.

This week Pocketmath announces -- to the wider world -- Pocketmath PRO, a new offering we're very proud of. Our team has worked hard since identifying the need for PRO last year. The result is the best thing yet we’ve given to our customers.

Topics: Company News