How brands can win with mobile in-app

Posted by Hannah Jeon on Nov 2, 2017 11:40:15 AM

This guest blog article has been written in collaboration with Chelsea Murray, Programmatic Partnerships Manager at InMobi. InMobi provides a global mobile advertising and discovery platform.

 

As mobile apps continue to grow in popularity and consumer in-app time increases – brands would do well to take advantage of this unique opportunity. After all, there has never been a time in marketing history where information on consumer profiles has achieved such an elevated level of accuracy and sophistication. That said, your advertising has the opportunity to become more effective than ever before.

Topics: Industry News & Trends

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Understanding the mobile gaming audience

Posted by Chartboost on Oct 9, 2017 10:25:00 AM

This is a guest post written by our partner Chartboost. Chartboost is the leading games-only technology platform that helps developers reach more users and make more money. 

 

Mobile gaming is no longer a niche industry, it’s truly mainstream entertainment. In the U.S. alone, over half the population is now gaming on-the-go with no signs of slowing. The reach of mobile games in the US are growing at an exponential rate with 69 percent of mobile phone owners playing at least once a month. As games continue to dominate the app store, mobile gamers are taking on traditional channels and reaching a bigger daily audience than prime time viewers on ABC, CBS and NBC.
 

 

Topics: Industry News & Trends

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Beyond the Banner: Advertisers are increasingly adopting Native Advertising

Posted by Hannah Jeon on Sep 28, 2017 12:05:37 PM

 

If you're like the majority of advertisers, you've probably already recognized the potential of native advertising. Like many marketers, though, you might not yet have realized its full potential.
 

Topics: Industry News & Trends Tips & How to

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Video: What ad users prefer (VPAID vs. VAST)

Posted by Hannah Jeon on Sep 12, 2017 3:08:46 AM

Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.

 

Topics: Industry News & Trends Tips & How to

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