This guest blog article has been written in collaboration with Chelsea Murray, Programmatic Partnerships Manager at InMobi. InMobi provides a global mobile advertising and discovery platform.
As mobile apps continue to grow in popularity and consumer in-app time increases – brands would do well to take advantage of this unique opportunity. After all, there has never been a time in marketing history where information on consumer profiles has achieved such an elevated level of accuracy and sophistication. That said, your advertising has the opportunity to become more effective than ever before.
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