To beat your competition, you first need to understand it. Today’s mobile marketing technology does that and goes one step further, giving advertisers unprecedented insights and access to their rivals’ audiences, if they know where to look. In the hypercompetitive world of digital advertising, your targeting methods and audiences can be the difference-makers in narrowly edging out the competition and achieving your conversion goals. In this relentlessly cluttered world, understanding your competition has never been more important.
3 min read
Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Prime Day might already be in the rearview mirror. But what if advertisers could see the results of their paid social media and display campaigns just two minutes after launch? By offering lightning-quick results on advertisers’ campaigns, Pocketmath lets advertisers analyze and adjust their campaigns in a matter of minutes and outpace their competitors on even the busiest of e-commerce days.
Topics: Industry News & Trends Other
3 min read
Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.
It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.
3 min read
With digital media ad spending expected to command half of the total global advertising spend as early as this year, adtech’s importance for any business has never been greater. But how can mobile-app businesses unlock previously untapped revenue streams? How can large companies make sure they don’t miss out on millions in potential revenue from leveraging the latest advertising technology?