It’s an Amazon Christmas. What’s next?

Posted by Eric Tucker on Dec 20, 2018 5:44:39 PM

To succeed as a major retailer today, you need to effectively manage reviews, recommendations, catalogs and advertising. Supply and demand are continuous lines that must connect. Everything must work as one.

 

It’s an Amazon Christmas because they’ve nailed the whole picture. Moreover, Amazon has blazed a trail others can indeed follow.

Topics: Industry News & Trends

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Hit the sweet spot with holiday shoppers in mobile

Posted by Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?

 

Topics: Industry News & Trends

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Programmatic 101: Private MarketPlace (PMP)

Posted by Hannah Jeon on Nov 30, 2018 11:21:13 AM

Advertisers continuously seek ways to get more return on ad spending (ROAS). This includes making sure that ads appear across premium sites with the right audience and therefore increase engagement and conversion. The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising.

Topics: Industry News & Trends

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June 2018: FIFA World Cup and big opportunities for mobile programmatic advertisers

Posted by Hannah Jeon on May 28, 2018 3:44:08 PM

The FIFA World Cup 2018 begins in June, and it's an exciting time for mobile programmatic advertisers and mobile-driven brands.


Unofficially the world's largest sporting event, the FIFA World Cup offers an outstanding opportunity to businesses ranging from broadband services to beverage brands.

 

Here's what you need to know about mobile programmatic advertising opportunities during this major affair.

Topics: Industry News & Trends

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