APAC Ad Spend Shows Evergreen Tendencies; Drops 33% Less in January than World

Posted by Eric Tucker on Feb 8, 2019 11:53:15 AM

 

Topics: Industry News & Trends

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Programmatic 101: Deep-dive into mobile ad fraud

Posted by Shahanas Babu on Jan 25, 2019 10:04:00 AM

Almost $6.5 Billion – that’s the loss faced by the multi-billion dollar digital advertising industry as per the report by ANA (Association of National Advertisers) last year.

Topics: Industry News & Trends Other

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It’s an Amazon Christmas. What’s next?

Posted by Eric Tucker on Dec 20, 2018 5:44:39 PM

To succeed as a major retailer today, you need to effectively manage reviews, recommendations, catalogs and advertising. Supply and demand are continuous lines that must connect. Everything must work as one.

 

It’s an Amazon Christmas because they’ve nailed the whole picture. Moreover, Amazon has blazed a trail others can indeed follow.

Topics: Industry News & Trends

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Hit the sweet spot with holiday shoppers in mobile

Posted by Hannah Jeon on Dec 13, 2018 4:32:20 PM

It’s the middle of the holiday shopping season with Christmas fast approaching. Not too long ago, Thanksgiving, Black Friday, and Cyber Monday dropped by. Which begs the question– is that it?

 

Topics: Industry News & Trends

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