Retailers Can Dominate Prime Day With Lightning-Quick Campaign Results

Posted by Joanne Joynson-Hewlett on Jul 15, 2019 5:14:43 PM

Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Prime Day might already be in the rearview mirror. But what if advertisers could see the results of their paid social media and display campaigns just two minutes after launch? By offering lightning-quick results on advertisers’ campaigns, Pocketmath lets advertisers analyze and adjust their campaigns in a matter of minutes and outpace their competitors on even the busiest of e-commerce days. 

 

Topics: Industry News & Trends Other

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Mobile game developers squeeze edge over rivals with Pocketmath PRO AppGraph

Posted by Nuno Jonet on Jul 10, 2019 5:34:26 PM

Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.

 

It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.

 

Topics: Industry News & Trends

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Three Ways Adtech Can Make Companies Millions in New Revenue Streams

Posted by Nuno Jonet on Jul 1, 2019 10:25:33 AM

With digital media ad spending expected to command half of the total global advertising spend as early as this year, adtech’s importance for any business has never been greater. But how can mobile-app businesses unlock previously untapped revenue streams? How can large companies make sure they don’t miss out on millions in potential revenue from leveraging the latest advertising technology?

Topics: Industry News & Trends Tips & How to

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Native Videos : More Reach, More Engagement

Posted by Hai Line Hua on Jun 6, 2019 8:00:00 AM

Native advertising is growing rapidly and according to IHS research, 63.2% of mobile display advertising will be Native in 2020, about $53 billion in total advertiser spend.

Topics: Industry News & Trends

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