OVER SEVEN BILLION DOLLARS A YEAR. That’s what the advertising industry is losing annually because of ad fraud. The latest figures by ad verification company Adloox are even much higher, indicating up to $16.4 billion losses in 2017.
With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.
Ad fraud increases the reputation risks of both publishers and advertisers.
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