June 2018: FIFA World Cup and big opportunities for mobile programmatic advertisers

Posted by Hannah Jeon on May 28, 2018 3:44:08 PM

The FIFA World Cup 2018 begins in June, and it's an exciting time for mobile programmatic advertisers and mobile-driven brands.


Unofficially the world's largest sporting event, the FIFA World Cup offers an outstanding opportunity to businesses ranging from broadband services to beverage brands.

 

Here's what you need to know about mobile programmatic advertising opportunities during this major affair.

Topics: Industry News & Trends

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Dear publishers: Advertisers need your help to stay effective in a GDPR'd Europe

Posted by Eric Tucker on May 25, 2018 11:12:54 AM

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers.

Topics: Industry News & Trends

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What is mobile advertising and why in-app advertising

Posted by Hannah Jeon on Feb 23, 2018 6:05:52 PM

Mobile is no longer the future. It is the now. Internet users in the U.S. alone are spending more time on mobile devices than ever before. When people are flocking to someplace, advertisers can't be far behind. By next year, mobile ad spend is expected to be 70 percent of the total ad spend on the internet. However, if you are simply copy-pasting your advertising strategy from desktops to mobile devices, you are doing it wrong.

Topics: Industry News & Trends Tips & How to

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Mobile advertising trends 2018

Posted by Hannah Jeon on Jan 29, 2018 4:26:06 PM

Today’s world is “mobile”. According to a recent study, over 50% of the world’s population now uses a smartphone while almost two-thirds owns a mobile phone from which more than half of the world’s web traffic comes. With that scenario comes the rapid growth of mobile advertising which includes social, video, search and programmatic.

 

Topics: Industry News & Trends

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