Video: What ad users prefer (VPAID vs. VAST)

Posted by Hannah Jeon on Sep 12, 2017 3:08:46 AM

Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.

 

Topics: Industry News & Trends Tips & How to

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Why 2017 is the year of Video Advertising

Posted by Hannah Jeon on Sep 4, 2017 6:33:07 PM

 

A 2017 report on digital video ad spending by IAB states that advertisers plan to spend over $9 million on digital video advertising this year. That is a jump of more than 38 percent over last year. The expected jump coincides with a majority of advertisers' (61 percent) plans to increase their spending on digital video advertising in 2017. As such, the upward trend of digital ad spend on video advertising should come as no surprise.

 

Topics: Industry News & Trends Tips & How to

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Infographic: Native advertising and why it matters

Posted by Hannah Jeon on Aug 2, 2017 3:30:21 PM

Native advertising is fast becoming a powerful mobile marketing strategy, as traditional display and banner ads become less and less effective.

 

Industry experts expect the full explosion of native mobile advertising in 2017 as most surveys showed that marketers have been pointing towards this direction. In the US only, the native explosion is expected to reach $19.5 billion.

 

Topics: Industry News & Trends

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Ad Fraud 101: Understanding the different types of ad fraud

Posted by Hannah Jeon on Jun 16, 2017 11:21:22 AM

 

OVER SEVEN BILLION DOLLARS A YEAR. That’s what the advertising industry is losing annually because of ad fraud. The latest figures by ad verification company Adloox are even much higher, indicating up to $16.4 billion losses in 2017.

 

With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.

 

Ad fraud increases the reputation risks of both publishers and advertisers.

Topics: Industry News & Trends

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