Ad Fraud 101: Understanding the different types of ad fraud

Posted by Hannah Jeon on Jun 16, 2017 11:21:22 AM

 

OVER SEVEN BILLION DOLLARS A YEAR. That’s what the advertising industry is losing annually because of ad fraud. The latest figures by ad verification company Adloox are even much higher, indicating up to $16.4 billion losses in 2017.

 

With stakes this high, ad fraud perpetrators are showing no signs of stopping anytime soon. During the first quarter of this year alone, Pixalate’s Quarterly Global Ad Fraud Benchmarks series has reported a 36% spike in mobile in-app ad fraud rate.

 

Ad fraud increases the reputation risks of both publishers and advertisers.

Topics: Industry News & Trends

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How does Pocketmath address safety and quality in the Advertising industry?

Posted by Nuno Jonet on May 29, 2017 10:00:00 AM

Programmatic advertising has greatly expanded options for marketers. Upon its advent, marketers realized that automating the media buying process can lead to much greater scale — data-based, highly targeted, automatic ad buys and placements.

 

The pendulum swinging back harshly over the last few quarters

 

There have been issues and events around ad fraud, bots, and brand safety over the past few months. The issues are connected to the question about quality.

 

The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, could reach $16.4 billion in 2017, according to a study commissioned by WPP.

 

Topics: Industry News & Trends Company News

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How to make “eggcellent” Easter strategies

Posted by Hannah Jeon on Mar 21, 2017 10:50:24 AM

 

Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

Topics: Industry News & Trends Tips & How to

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Hyperlocal: Cut through the clutter

Posted by Nuno Jonet on Feb 27, 2017 10:48:20 AM

If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past.. 

 

After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!


Topics: Industry News & Trends Other

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