Pocketmath Integrates with The Media Trust and GeoEdge

Posted by Hannah Jeon on Feb 21, 2017 10:23:31 AM

When ads are good, they connect consumers to the products and services they are interested in, making it easier to get these consumers closer to brands. As a result, ads can help your customers feel good about your brand.

 

But some ads just do not help you at all—and even ruin your customers’ vibes and brand experiences. 

Topics: Industry News & Trends Product Features

Continue Reading

How Pocketmath Fought Malicious Actors in 2016

Posted by Karthic Nithyanandan on Feb 20, 2017 4:34:50 PM

2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.

 

Topics: Industry News & Trends Product Features

Continue Reading

Improve your target audience engagement with native creatives

Posted by Hannah Jeon on Jan 25, 2017 2:18:59 PM

Native advertising is expected to continue to thrive in 2017, according to IAB. Over the last few years, it has fundamentally changed the way publishers and brands have distributed their content through paid ad formats, allowing them to benefit from an “invest less, earn more” strategy.  

 

Topics: Industry News & Trends Product Features

Continue Reading

Mobile will drive the growth in total ad spending in 2017

Posted by Hannah Jeon on Jan 25, 2017 2:01:58 PM

Reportedly, the advertising industry will reach a major milestone for ad spending in 2017. This year, total digital ad spending is forecasted to exceed TV ad spending for the first time, driven by mobile.

 

Topics: Industry News & Trends

Continue Reading