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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

2 min read

Native Videos : More Reach, More Engagement

By Hai Line Hua on Jun 6, 2019 8:00:00 AM

Native advertising is growing rapidly and according to IHS research, 63.2% of mobile display advertising will be Native in 2020, about $53 billion in total advertiser spend.

Topics: Industry News & Trends
3 min read

Super apps are the next frontier for adtech in Southeast Asia

By Joanne Joynson-Hewlett on Apr 25, 2019 1:10:52 PM

 

Topics: Industry News & Trends
3 min read

Audience Networks Are The Future Of Advertising

By Nuno Jonet on Apr 24, 2019 8:12:04 AM

Technology has gone mobile, and advertising is coming with it. With mobile marketing expected to be 86 percent of digital ad spend by 2022, a growing method of advertising is filling the need to ensure ads reach the right customers at the right time and place. Enter the rise of the Audience Network, a new era of adtech that allows social media marketers to expand their targeting and buy ads that reach users across a wide range of whitelisted apps.

Topics: Industry News & Trends
3 min read

Video Ad Placement 101

By Mei-E Loh on Apr 17, 2019 12:26:43 PM

The rise of video ad spend

By 2020, video ads are set to outstrip all traditional media. Mobile Video Ad Spending alone is forecasted to nearly double from around $13B in 2018 to over $24B in 2022.

Topics: Industry News & Trends Tips & How to