What is mobile advertising and why in-app advertising

Posted by Hannah Jeon on Feb 23, 2018 6:05:52 PM

Mobile is no longer the future. It is the now. Internet users in the U.S. alone are spending more time on mobile devices than ever before. When people are flocking to someplace, advertisers can't be far behind. By next year, mobile ad spend is expected to be 70 percent of the total ad spend on the internet. However, if you are simply copy-pasting your advertising strategy from desktops to mobile devices, you are doing it wrong.

Topics: Tips & How to Industry News & Trends

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Mobile advertising trends 2018

Posted by Hannah Jeon on Jan 29, 2018 4:26:06 PM

Today’s world is “mobile”. According to a recent study, over 50% of the world’s population now uses a smartphone while almost two-thirds owns a mobile phone from which more than half of the world’s web traffic comes. With that scenario comes the rapid growth of mobile advertising which includes social, video, search and programmatic.

 

Topics: Industry News & Trends

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7 winning mobile strategies to try this holiday season

Posted by Hannah Jeon on Nov 23, 2017 8:09:36 AM

This holiday season, 54% of visits to shopping sites will come from smartphones and tablets, surpassing desktop computers for the first time, according to Adobe Analytics annual suite of online holiday retail predictions. Moreover, mobile shopping will account for 34% of online purchase revenue, up from 30% last year. Simply put, mobile will have a bigger share of the predicted $107.4 billion in online holiday spending this year.

Topics: Industry News & Trends Tips & How to

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How mobile is redefining "Holiday Shopping"

Posted by Hannah Jeon on Nov 23, 2017 8:08:59 AM

As the holiday shopping season starts on Thanksgiving Day, marketers will see even more changes attributed to mobile in consumer buying behavior.

 


 

In 2016, sales and traffic at US brick-and-mortar stores on Thanksgiving Day and Black Friday declined from the previous year, as stores offered discounts well beyond the weekend and the number of people shopping online increased

Topics: Industry News & Trends

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