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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

3 min read

Asia, the Present and Future of Mobile Advertising

By Joanne Joynson-Hewlett on Apr 4, 2019 5:01:17 PM

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. The explosion of mobile video access and usage across the Asia Pacific market has Asian marketers and brands catching up rapidly to their European and North American neighbours, both in spend and technological development. As GDPR and increased regulations affect digital advertising policies and budgets in the Western markets, e-commerce’s Asia takeover will only continue in the world’s fastest-growing internet region.

Topics: Industry News & Trends
3 min read

APAC Ad Spend Shows Evergreen Tendencies; Drops 33% Less in January than World

By Eric Tucker on Feb 8, 2019 11:53:15 AM

Topics: Industry News & Trends
4 min read

Programmatic 101: Deep-dive into mobile ad fraud

By Shahanas Babu on Jan 25, 2019 10:04:00 AM

Almost $6.5 Billion – that’s the loss faced by the multi-billion dollar digital advertising industry as per the report by ANA (Association of National Advertisers) last year.

Topics: Industry News & Trends Other
6 min read

It’s an Amazon Christmas. What’s next?

By Eric Tucker on Dec 20, 2018 5:44:39 PM

To succeed as a major retailer today, you need to effectively manage reviews, recommendations, catalogs and advertising. Supply and demand are continuous lines that must connect. Everything must work as one.

It’s an Amazon Christmas because they’ve nailed the whole picture. Moreover, Amazon has blazed a trail others can indeed follow.

Topics: Industry News & Trends