Retailers Can Dominate Prime Day With Lightning-Quick Campaign Results

Posted by Joanne Joynson-Hewlett on Jul 15, 2019 5:14:43 PM

Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Prime Day might already be in the rearview mirror. But what if advertisers could see the results of their paid social media and display campaigns just two minutes after launch? By offering lightning-quick results on advertisers’ campaigns, Pocketmath lets advertisers analyze and adjust their campaigns in a matter of minutes and outpace their competitors on even the busiest of e-commerce days. 

 

Topics: Industry News & Trends Other

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Programmatic 101: Deep-dive into mobile ad fraud

Posted by Shahanas Babu on Jan 25, 2019 10:04:00 AM

Almost $6.5 Billion – that’s the loss faced by the multi-billion dollar digital advertising industry as per the report by ANA (Association of National Advertisers) last year.

Topics: Industry News & Trends Other

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Spooky mobile programmatic advertising lessons from the Halloween characters

Posted by Hannah Jeon on Oct 24, 2018 3:59:39 PM

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

Topics: Tips & How to Other

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SuperbCrew Interview— The world’s fastest self-serve mobile advertising platform

Posted by Nuno Jonet on Aug 30, 2018 10:35:46 AM

Nuno Jonet, VP of Product at Pocketmath, tells about Pocketmath's PRO the company's enhanced mobile demand-side platform. This interview was originally published on SuperbCrew.

Topics: Other

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