Hyperlocal: Cut through the clutter

Posted by Nuno Jonet on Feb 27, 2017 10:48:20 AM

If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past.. 


After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!

Topics: Industry News & Trends Other

Continue Reading

New feature: Heatmaps!

Posted by Pocketmath on Apr 2, 2015 7:15:16 PM

We were going to publish this yesterday but as 1 April 2015, is traditionally known for April Fools, we didn't want you think we were pranking you! Because, one, we leave that to the experts and two, we've been working really hard y'know!

Topics: Other

Continue Reading

Update : Creative Policy

Posted by Pocketmath on Mar 27, 2015 8:00:00 AM

We’ve always been strong advocates of making advertising accessible for everyone and in that spirit, have allowed, in addition to standard banners, the use of unrestricted Javascript (JS) tags when serving your creatives.

Topics: Other

Continue Reading

Subscribe to Email Updates

Popular Posts

Recent Posts