Digital marketing is changing at the speed of the light. Same goes for its acronyms, buzzwords, even jargons if you may, that keep popping up endlessly. Staying up-to-date is almost close to impossible. But worry not – if you know these fundamental Programmatic terms, you’ll be just fine and keeping up would be a walk in the park. Check these out!
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Siftery Interview— Deliver video, banner and native ads to your target audience at the right time and place
Pocketmath aggregates all mobile real-time bidding (RTB) inventory into one self-serve platform. With RTB, Pocketmath is able to bid on individual impressions on apps and mobile web, within 100 milliseconds, dynamically pricing each impression to optimize your ad spend. Pocketmath helps you advertise across thousands of the hottest mobile apps, games, and popular mobile websites to millions of smartphone and tablet users: all in real-time.
Siftery's Kevin William David, interviewed Hannah Sooyeon Jeon, Product Marketing Manager at Pocketmath to know more.
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If you reached this post because you clicked on our ad on your mobile device, welcome to the world of hyperlocal targeting. Hyperlocal targeting—or contextualizing physical location to transform how we interact with ads—is one of the biggest trends seen in advertising in the recent past..
After chancing across this 2016 analysis by Timothy Whitfield, director of technical operations at Group M, we decided to take the challenge of testing our own hyperlocal capabilities. With the theme “Mobile is Everything” (and it really is, if you are still laboring under any doubts), there can’t be a better testing ground than Mobile World Congress!