Just like how mobile marketers are consistently adjusting and re-adjusting their tactics, Pocketmath is taking steps to ensure our users get more bang for their digital advertising buck. And we are excited to announce a new bid pricing optimization algorithm for Pocketmath, which is already deployed on our platform. Data shows we have reduced our bidding amounts by 10 percent, and our users can now expect to get more impressions with the same ad spend.
2 min read
Topics: Company News Product Features
4 min read
Mobile has been a revolution for advertising, but it’s also been a revolution for gaming. The old console business has contracted despite recent successes by the likes of Nintendo with their portable Switch console.
It’s estimated that by the end of this year, there will be nearly 150 million mobile gamers in the US (versus under 100 million console gamers), meaning nearly 90% of gamers now play on their phones.