How Pocketmath fought malicious actors in 2016

Posted by Karthic Nithyanandan on Feb 20, 2017 4:34:50 PM

2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.

 

Topics: Industry News & Trends Product Features

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Easier results with automatically optimised CPC Targeting

Posted by Hannah Jeon on Jan 27, 2017 12:12:32 PM

Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!

 

With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.

 

Topics: Tips & How to Product Features

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Get the most out of your native ads

Posted by Hannah Jeon on Jan 26, 2017 3:14:31 PM

 We wrote about this back in our Pocketmath newsletter in November 2016. If you are one of our existing clients and need step-by-step directions to set this up, click to go to the Pocketmath Support Center*.

 

Topics: Tips & How to Product Features

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Improve your target audience engagement with native creatives

Posted by Hannah Jeon on Jan 25, 2017 2:18:59 PM

Native advertising is expected to continue to thrive in 2017, according to IAB. Over the last few years, it has fundamentally changed the way publishers and brands have distributed their content through paid ad formats, allowing them to benefit from an “invest less, earn more” strategy.  

 

Topics: Industry News & Trends Product Features

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