New and Improved Reports

Posted by Kumar Samanvaya on Jul 20, 2016 5:00:00 PM

Thanks to the wonders of modern technology, we are now swimming in data—though some days, it feels more like we’re drowning, caught in the undertow and being dragged out to sea. One of the life rafts that we here at Pocketmath have to help keep you afloat in this sea of data is our reports feature.

 

And that raft just got an upgrade with what we’re dubbing “Improved Reports”.

Topics: Product Features

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Getting to Know the New Pocketmath

Posted by Kumar Samanvaya on Jun 1, 2016 4:41:54 PM

After the overwhelming response from our last UI update (“You like us! You really like us!”), which set a pretty high benchmark, it wasn’t easy to turn around and freshen things up. If it ain’t broke, don’t fix it, right? Well, your car doesn’t need to be broken before you give it a good tune-up, and that’s what we’ve done. The new changes here at Pocketmath range from adding some cool engineering functionality, to refreshing the look and feel look and feel, to rearranging a few tabs for easier navigation. We know you’re eager to know the full details—and we really want to tell you—so here are the highlight of a few changes—changes that might help you to quickly get hooked on our new UI.

Topics: Product Features

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Optimizing Campaigns

Posted by Pocketmath on Mar 14, 2016 10:19:00 AM

In digital marketing, a marketer’s work is never done. With the many options available that can bring the ideal customer closer, campaign management is also about constant optimization. Optimizing a campaign can involve a lot more than simple A/B testing on a creative. With programmatic ad buying, you can tweak and test more than your creative, and each parameter will net a different audience and a different result.

Topics: Product Features

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DMP Integration

Posted by Pocketmath on Nov 26, 2015 7:04:37 AM

November is drawing to a close, and that means Thanksgiving is here! As you tuck into your Thanksgiving feast and count your blessings, we have updated our platform to continue increasing your return on campaigns - our way of saying thanks to you!

Topics: Product Features

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