2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.
Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!
With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.
Native advertising is expected to continue to thrive in 2017, according to IAB. Over the last few years, it has fundamentally changed the way publishers and brands have distributed their content through paid ad formats, allowing them to benefit from an “invest less, earn more” strategy.