A Quick Start Guide: Building Lookalike Audiences

Posted by Guo Zheng Ang on Jul 14, 2017 12:20:18 PM

 

REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.

 

Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.

Topics: Tips & How to Product Features

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Rules made easy

Posted by Hannah Jeon on May 25, 2017 11:03:40 AM

Programmatic buying offers great benefits, as we all know. So just imagine the power of programming the programmatic buying platform.

 

A major issue with any advertising campaign is the multitude of strategies you might have to run. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. As campaigns get more sophisticated, it’s challenging to manage all the knobs and levers with just the user interface.

 

More and more advertisers are buying digital ads without speaking to a single human at a media company, and the same might be said for print and TV ads. Programmatic buying makes ad transactions more efficient as long as the right data is applied. The concept is the closest thing to a holy grail for digital media buyers.


Topics: Tips & How to Product Features

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How Pocketmath fought malicious actors in 2016

Posted by Karthic Nithyanandan on Feb 20, 2017 4:34:50 PM

2016 saw an escalation in the war against malicious actors at Pocketmath, and we’d like to share our battle experiences, as well as our shared responsibility in making the mobile marketplace safer.

 

Topics: Industry News & Trends Product Features

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Easier results with automatically optimised CPC Targeting

Posted by Hannah Jeon on Jan 27, 2017 12:12:32 PM

Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!

 

With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.

 

Topics: Tips & How to Product Features

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