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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

2 min read

Go smart retargeting and build campaigns based on audience actions

By Hannah Jeon on Jan 7, 2019 6:24:50 PM

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers especially eCommerce retailers as shopping cart abandonment rates can go as high as 74.2%.

Topics: Product Features
2 min read

Pocketmath releases PRO API for seamless mobile ad buying

By Hannah Jeon on Oct 4, 2018 9:01:00 AM

We have officially released the Pocketmath PRO API today. 

 

As a self-serve advertising platform, a key focus is empowering advertisers to seamlessly harness our technology and programmatic advertising ability.

Topics: Product Features
3 min read

Pocketmath PRO API Use Cases

By Hannah Jeon on Oct 4, 2018 9:00:00 AM

Here are a few use cases where using our API can make a positive difference in your campaign operations:

Topics: Tips & How to Product Features
3 min read

AppGraph: Discover, target new mobile audiences including from rivals with PRO

By Hannah Jeon on Sep 25, 2018 7:45:38 AM

Pocketmath PRO lets advertisers use different targeting methods to reach mobile users who may be a competitor’s customers. It gets better with AppGraph, PRO’s audience discovery feature that offers the ability to discover new audiences including a competitor’s users. Now, advertisers have a more direct way to turn their rival’s users into their own and even more.

Topics: Product Features