Every advertiser dreams of managing their audience seamlessly in one place — from profiling, creating segments, and grouping, to targeting, retargeting and suppressing. Ideally, this place can also optimize the media buying process towards specific target audiences and according to business objectives.
Advertisers can do all of these with Pocketmath PRO.
Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.
Ever wondered how you can close ‘sales’ or make a conversion that your campaign missed? Retargeting could be your answer. One of Marketing’s finest tools of the trade, so to speak, retargeting can be powerful and effective – if you know how to make skilful use of it.
Time and Money – a campaign manager’s two most valuable resources. To save you each of these, Pocketmath PRO launched the ‘Rules’ functionality so you can automate and optimize your campaigns in real time. But hold on, what is a ‘Rule’?
Just like how mobile marketers are consistently adjusting and re-adjusting their tactics,...
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