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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

2 min read

The Audiences Module: A versatile way to capture new mobile audiences

By Hannah Jeon on Sep 25, 2018 7:44:15 AM

Every advertiser dreams of managing their audience seamlessly in one place — from profiling, creating segments, and grouping, to targeting, retargeting and suppressing. Ideally, this place can also optimize the media buying process towards specific target audiences and according to business objectives. 

Advertisers can do all of these with Pocketmath PRO.

Topics: Product Features
3 min read

Retargeting 101: The Basics and Beyond (Part 2)

By Hannah Jeon on Jul 19, 2018 2:56:48 PM

Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.

Topics: Tips & How to Product Features
4 min read

Retargeting 101: The Basics and Beyond (Part 1)

By Hannah Jeon on Jul 19, 2018 1:42:32 PM

Ever wondered how you can close ‘sales’ or make a conversion that your campaign missed? Retargeting could be your answer. One of Marketing’s finest tools of the trade, so to speak, retargeting can be powerful and effective – if you know how to make skilful use of it.

Topics: Tips & How to Product Features
3 min read

How-to: Optimize and automate campaigns with Rules

By Rhea Chandra on Jul 13, 2018 4:52:50 PM

Time and Money – a campaign manager’s two most valuable resources. To save you each of these, Pocketmath PRO launched the ‘Rules’ functionality so you can automate and optimize your campaigns in real time. But hold on, what is a ‘Rule’?

Topics: Tips & How to Product Features