How to make “eggcellent” Easter strategies

Posted by Hannah Jeon on Mar 21, 2017 10:50:24 AM


Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

Topics: Industry News & Trends Tips & How to

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Easier results with automatically optimised CPC Targeting

Posted by Hannah Jeon on Jan 27, 2017 12:12:32 PM

Say goodbye to the manual juggling of which publishers, OS, or ad exchanges to prioritise in order to maximise your campaign's returns!


With Pocketmath’s optimisation for CPC targeting—released to all of our customers in the last week of January 2017— you can maximise your campaigns’ costs per click.


Topics: Tips & How to Product Features

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Get the most out of your native ads

Posted by Hannah Jeon on Jan 26, 2017 3:14:31 PM

 We wrote about this back in our Pocketmath newsletter in November 2016. If you are one of our existing clients and need step-by-step directions to set this up, click to go to the Pocketmath Support Center*.


Topics: Tips & How to Product Features

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Act Instantly - Optimizing in real time

Posted by Pocketmath on Mar 16, 2016 4:04:00 PM

The U.S. Census Bureau estimates that world population in 2019 will be 7.6 billion. By then, more than 63% of the world’s population will have one or more mobile devices.

That is more than 4 billion mobile devices in use in 2019.

Topics: Tips & How to

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