What is mobile advertising and why in-app advertising

Posted by Hannah Jeon on Feb 23, 2018 6:05:52 PM

Mobile is no longer the future. It is the now. Internet users in the U.S. alone are spending more time on mobile devices than ever before. When people are flocking to someplace, advertisers can't be far behind. By next year, mobile ad spend is expected to be 70 percent of the total ad spend on the internet. However, if you are simply copy-pasting your advertising strategy from desktops to mobile devices, you are doing it wrong.

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What makes a good mobile ad?

Posted by Hannah Jeon on Feb 12, 2018 4:55:35 PM

Even as advertisers rejoice over programmatic buying and automation playing a larger role in digital advertising, ad blocking is well-poised to play the role of spoilsport. As of 2016, 380 million mobile devices had some sort of ad blocking software, while the same figure for desktops and laptops stood at 236 million. Furthermore, while ad blocking is most prevalent in the Asia-Pacific region, the trend could see an upward swing in North America and Europe in the very near future.

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Programmatic 101: All you need to know about a mobile DSP

Posted by Hannah Jeon on Jan 29, 2018 1:41:02 PM

Trends come and go. And the new year most likely means a flood of new mobile advertising trends. But one thing is certain this year- the continued growth of mobile advertising. Indeed, advertisers plan to increase mobile ad spend in 2018 according to a new Forrester survey. What’s at the center of this growth? Mobile DSPs.

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Five holiday customer segments for mobile marketing success this year

Posted by Hannah Jeon on Dec 6, 2017 1:39:42 PM

The holidays are just around the corner, and while this time may be stressful for brand marketers and business owners who want to take full advantage of the bustling season and finish out the year strong -- it is also an exciting season, since it's one of the best times of the year for companies to bring in tons of new business.

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