Video: What ad users prefer (VPAID vs. VAST)

Posted by Hannah Jeon on Sep 12, 2017 3:08:46 AM

Marketers know that video is booming, especially when it comes to mobile marketing. Savvy marketers also know that all video is not created alike and certain types of video advertising are more impactful. The typical business publishes 18 videos online each month, and 85 percent of businesses have staff and resources to create videos in-house; but is this content reaching the right viewers, and how do you know? The answers to those questions depend in part on your choice of video format.


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Why 2017 is the year of Video Advertising

Posted by Hannah Jeon on Sep 4, 2017 6:33:07 PM


A 2017 report on digital video ad spending by IAB states that advertisers plan to spend over $9 million on digital video advertising this year. That is a jump of more than 38 percent over last year. The expected jump coincides with a majority of advertisers' (61 percent) plans to increase their spending on digital video advertising in 2017. As such, the upward trend of digital ad spend on video advertising should come as no surprise.


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A Quick Start Guide: Building Lookalike Audiences

Posted by Guo Zheng Ang on Jul 14, 2017 12:20:18 PM


REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.


Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.


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Advanced RTB option: Pocketmath Mobile DSP Ad Macros

Posted by Hannah Jeon on Jun 20, 2017 12:11:41 PM

When running campaigns on Pocketmath, Campaign Managers often use ad macros to collect insightful data and information on target audiences.


Also called tokens, ad macros are instrumental in managing and optimizing a campaign’s KPI when used together with third party tracking services such as Adjust, Adways, Appsflyer, Apsalar, Kochava, and Tune. Pocketmath bidders can track, identify, and replace ads with actual audience information in real-time.

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