Measuring mobile web campaigns

Posted by Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

 

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”

Topics: Tips & How to

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Spooky mobile programmatic advertising lessons from the Halloween characters

Posted by Hannah Jeon on Oct 24, 2018 3:59:39 PM

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

Topics: Other Tips & How to

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Pocketmath PRO API Use Cases

Posted by Hannah Jeon on Oct 4, 2018 9:00:00 AM

Here are a few use cases where using our API can make a positive difference in your campaign operations:

Topics: Product Features Tips & How to

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Tracking Conversions: Your Key Success Metrics

Posted by Guo Zheng Ang on Aug 22, 2018 10:01:00 AM

It feels awesome, isn’t it? Your mobile campaign is finally up and running. Your ads have started generating an impressive number of clicks. But wait! Are those clicks translating into actual revenue figures or clientele?

Without conversion tracking, you won't truly know.

Topics: Tips & How to

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