A Quick Start Guide: Building Lookalike Audiences

Posted by Guo Zheng Ang on Jul 14, 2017 12:20:18 PM

 

REACHING OUT TO NEW AUDIENCES is always a part of every marketer’s top list. That’s why searching for lookalike audiences and targeting them should be included in your advertising arsenal.

 

Lookalike audiences are prospective customers who share a set of similar traits with your existing customers, thus the term “lookalike”. Comparable qualities such as age, income levels and interests, increase the probability that your new lookalike audiences will be interested in your product.

Topics: Tips & How to Product Features

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Advanced RTB option: Pocketmath Mobile DSP Ad Macros

Posted by Hannah Jeon on Jun 20, 2017 12:11:41 PM

When running campaigns on Pocketmath, Campaign Managers often use ad macros to collect insightful data and information on target audiences.

 

Also called tokens, ad macros are instrumental in managing and optimizing a campaign’s KPI when used together with third party tracking services such as Adjust, Adways, Appsflyer, Apsalar, Kochava, and Tune. Pocketmath bidders can track, identify, and replace ads with actual audience information in real-time.

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Rules made easy

Posted by Hannah Jeon on May 25, 2017 11:03:40 AM

Programmatic buying offers great benefits, as we all know. So just imagine the power of programming the programmatic buying platform.

 

A major issue with any advertising campaign is the multitude of strategies you might have to run. It’s not unusual to have a dozen orders in a campaign, each with specific targeting parameters. As campaigns get more sophisticated, it’s challenging to manage all the knobs and levers with just the user interface.

 

More and more advertisers are buying digital ads without speaking to a single human at a media company, and the same might be said for print and TV ads. Programmatic buying makes ad transactions more efficient as long as the right data is applied. The concept is the closest thing to a holy grail for digital media buyers.


Topics: Tips & How to Product Features

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How to make “eggcellent” Easter strategies

Posted by Hannah Jeon on Mar 21, 2017 10:50:24 AM

 

Can you believe that last year, according to the National Retail Federation, American consumers planned to spend a combined $2.4 billion on candy to celebrate Easter? That’s a lot of Easter baskets! And surprisingly, it edges out ever-so-slightly the traditional holiday heavyweight in the candy department, Halloween (which expected to see $2.1 billion in candy sales). 

Topics: Industry News & Trends Tips & How to

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