Tracking Conversions: Your Key Success Metrics

Posted by Guo Zheng Ang on Aug 22, 2018 10:01:00 AM

It feels awesome, isn’t it? Your mobile campaign is finally up and running. Your ads have started generating an impressive number of clicks. But wait! Are those clicks translating into actual revenue figures or clientele?

Without conversion tracking, you won't truly know.

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Partner’s documentation on setting up Pocketmath’s conversion tracking postback URLs

Posted by Guo Zheng Ang on Aug 15, 2018 10:06:00 AM

Pocketmath PRO is integrated with many of the biggest names in the mobile attribution space to enable advertisers to track and measure the success of their mobile in-app advertising campaigns, hassle-free. These include Adjust, Appsflyer, ApSalar, Kochava and HasOffers by Tune.

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Measuring mobile campaigns with mobile attribution partners — Are you doing it right?

Posted by Guo Zheng Ang on Aug 9, 2018 10:04:00 AM


Tracking and measuring your mobile in-app advertising campaigns’ performance is a must. It helps you determine if your advertisements are effective and getting desired conversion rates. In other words, if they are successful.

Topics: Tips & How to

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Retargeting 101: The Basics and Beyond (Part 2)

Posted by Hannah Jeon on Jul 19, 2018 2:56:48 PM

Mobile retargeting is extremely useful to advertisers who have rich first party data on user behaviors. This information allows them to create special campaign segments, for instance, incentives for specific segments to increase app engagement. They can also design multiple creatives which play a very important role in the success of a retargeting campaign.

Topics: Tips & How to Product Features

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