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Pocketmath Blog

Everything that's going on in mobile advertising, audience networks, 1st-party data, and all things Pocketmath

4 min read

Measuring mobile web campaigns

By Guo Zheng Ang on Nov 6, 2018 8:01:00 AM

One of the most commonly asked question I often get from small and medium businesses (SMBs) who just started exploring advertising in the mobile space is

“How do I run and measure my campaigns without signing up to multiple services on different platforms?”
Topics: Tips & How to
8 min read

Spooky mobile programmatic advertising lessons from the Halloween characters

By Hannah Jeon on Oct 24, 2018 3:59:39 PM

Halloween is just around the corner. And, you don't only have to think of the holiday as a chance to gather candy. You can also think of it as a great chance to brush up on some programmatic advertising ideas.

Topics: Tips & How to Other
3 min read

Pocketmath PRO API Use Cases

By Hannah Jeon on Oct 4, 2018 9:00:00 AM

Here are a few use cases where using our API can make a positive difference in your campaign operations:

Topics: Tips & How to Product Features
3 min read

Tracking Conversions: Your Key Success Metrics

By Guo Zheng Ang on Aug 22, 2018 10:01:00 AM


It feels awesome, isn’t it? Your mobile campaign is finally up and running. Your ads have started generating an impressive number of clicks. But wait! Are those clicks translating into actual revenue figures or clientele?

Without conversion tracking, you won't truly know.

Topics: Tips & How to