A world of possibilities with Geo-Targeting

Posted by Hai Line Hua on Jul 9, 2018 4:29:44 PM

Topics: Tips & How to, Product Features

The ever-increasing time that people spend on mobile devices consequently increases the insights that we can utilize to serve more relevant messages to them. It has also allowed Pocketmath to design and deliver up to nine targeting options, one of which is Geo/Location/Hyperlocal targeting which enable us to find out more about your target audience’s geographical location.



What is Geo-Targeting?

Geo-targeting, also known as Location or Hyperlocal targeting, allows you to tailor your marketing campaign and strategy based on where your target customers are geographically.

This Pocketmath PRO option also gives you a four-level geographical targeting capability which delivers data source that help you clearly define ways of targeting your audience efficiently. Specifically, you can geofence ad delivery at Country, City, Metro code, and GPS coordinates.




Let’s dig deeper

Imagine if you can allocate your budget to the best performing geographical location. By targeting Country or City (state/town) names you can. Knowing that gives you the capability to deliver the right messages coupled with a landing page in your target audience’s local language. Indeed, campaign performance is not only dependent on targeting the right market and the size of population but also looking at your competitor’s location.

If that makes you happy, we’ll be just as glad to tell you that you can further fine-tune your Geo-targeting and reach your audiences more precisely using Metro code or Postal code.

Let’s say you’re running a campaign for a special event or a specific retail store. You may want to target at a granular level rather than a macro level. After all, one size does not fit all. Delivering relevant and differentiated multiple ads help increase chances to draw interest from your target audiences rather than using one same ad globally or at a country level. Metro code or Postal code provides more granularity as it is restricted to a specific location. This may lead to less impressions but more meaningful engagements.

How about not just knowing where your target audience are, but even the places they’ve been to? GPS coordinates (latitude and longitude) ranks first for accuracy and the ability to increase user engagement.


The word is out

According to a joint survey conducted by Yahoo and Ipsos MediaCT on a representative sample of the U.S. online population, 64% would trust and interact with a personalized ad because of the ad’s relevance and 54% will be more interested in the products or services being advertised.

You can achieve those robust numbers through the Pocketmath PRO platform that enables you to directly upload GPS coordinates as a list in the ‘Lists’ section under ‘TARGET’, and then pull that list into the ‘Ad Set’ page.

Just inform us of your intended targeting radius for GPS targeting and we will hone it down to the nearest kilometer. Now select an exact date and time to target the users for an event, for example during a store’s opening hours.

With all that done, you’ll be increasing engagement, ad relevancy and saving budget – or simply put, show your ads at the right place, at the right time.

As you can see, Geo-targeting likewise hits smaller audiences with higher ad relevance by identifying specific habits or interests. More personalized ads mean higher conversion rates and a stronger connection, trust and relevance between your brand and your audience.



Looking to target geo-locations to reach your audiences? Pocketmath PRO can help.

Talk to our expert for a demo.




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